A Guide to Creating High-Quality Data Insight Aesthetics

Discover more about why aesthetics are essential for company analytical platform data!

Every company has vast amounts of data they need to study. While many try to sort through it, this can be difficult, especially if you don’t understand it. Because of this, aesthetics are important to incorporate. 

While helpful, not many realize the power that aesthetics have with data insights. Not only do they assist with organizing information, but they help you find insights faster. They also make interpreting data fun because you can customize its colors, fonts, and similar effects. 

Below you’ll discover more about why aesthetics are essential for company analytical platform data. You’ll also find a guide you can use to create some.

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Why Aesthetics are Necessary with Data Insights


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At first, some might be skeptical of using aesthetics for data insights. How will they change anything? What is the benefit of using them? 

Surprisingly, aesthetics are key to good data insights. With them, users can personalize the information. This allows them to design the insights around their needs which can encourage better readings. 

Besides this, it can assist you and your team with being more aware of the figures. Sometimes, not using aesthetics can make it boring or harder to understand them. By taking the time to create top-quality aesthetics, it makes it more enjoyable to follow data. 

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How to Create Aesthetically-Pleasing Data Insights


Designing aesthetics for your data insights isn’t as hard as it might sound. Here is a guide you can use when creating them. 


Step 1: Brainstorm the Content


The first (and often essential) step is to consider the visual aid’s content. For instance, will it showcase profit gains? Or perhaps customer satisfaction rates?

Sometimes it might be worthwhile to jot things down. A simple sketch can spark your imagination and help you see where you might need to amplify the piece. You can even use colored pencils to tell how certain palettes match others. This makes it a great blueprint to reference. 


Step 2: Log Into the Analytics Platform and Create a Chart


Once you do this, log on to the analytics platform and start producing the visual aid. While this process will vary, most of the time, you can click a ‘Create Chart’ tab at the top. During this step, you’ll just need to add data information. Once this is done, you can focus on modifying it. 


Step 3: Personalize the Piece


After you add data, start customizing it. For most analytics platforms, you’ll be guided with tabs. You’ll often find clear spaces where you can adjust the colors and fonts. 

When you’re satisfied with its looks, submit it to the dashboard. In some cases, once this is done, you can manually move the piece to different dashboard positions. 


8 Tips for Creating High-Quality Data Insight Aesthetics 


Use Contrasting Colors


A common mistake when making aesthetics is using too much of the same shade. This might look fine, but it will actually make it harder to understand data. 

Instead, try using contrasting hues. This will make a noticeable and positive difference. Not only will it encourage the visual aids to be bolder, but it will allow others to see the various segments. This way, everyone can comprehend the status of things. 

Some combinations to consider are:

  • Gray and yellow
  • Pink and blue
  • Light brown and turquoise
  • Black and white
  • Light green and dark green

Besides the graph portions, use a contrasting font hue. Often, graph makers tend to rely on a traditional black font. While this works in some cases, this isn’t always so, especially if it’s placed on a darker background. 

To ensure the labels stand out, review their color. If the graph relies on lighter palettes, use a darker font hue and vice versa. 


Create Different Perspectives


While you shouldn’t overwhelm the dashboard with aesthetics, it might be good to design ones with different angles. 

While you might not always use the other perspective, it can be helpful. Not only does it give you practice making visual aids, but it assists you in understanding conflicting information. This could be useful as it might help you see overlooked data. It could give you a different outlook that can improve your current strategies. 


Stay Simple


It’s easy to go overboard when designing aesthetics. There are so many colors and effects to try! But it’s critical to use them sparingly. If you add too many hues and fonts, it will make the visual aid look cluttered. Instead, assign a single color and font to specific components. 

You might think that this would make it harder to understand the graph, but it does the complete opposite. Simplicity makes the visuals more eye-catching and easier to comprehend. 

In addition to this, forgo 2D or 3D effects. While they might make your graph look more elaborate, they only litter the space. It could make users focus more on the chart’s aesthetics rather than its details. 


Only Add Trends


Rather than adding every data aspect, consider only including trends. These can give you a better idea of your company’s statistics. It will also clear up the visuals aids so they aren’t cluttered. 

If you absolutely need to use numerous statistics, add filters to the graph. By doing so, you can eliminate certain aspects to look at a specific one. Yet, the information won’t be erased. Instead, when you remove the filter all the data will be put back in place. 


Survey the Numeric Order


Another aspect to inspect is the numeric order of the graphics. Use even increments, like 0, 5, and 10 rather than obscure figures. This keeps things organized and easy to understand. 


Contemplate the Placement


You’ll also want to be careful to inspect the graphic’s placement. You can make the most incredible graph but if you place it incorrectly on your dashboard, its meaning will go unnoticed. This is particularly a problem if you plan to compare things. Because of this, be aware of where you place the visual aids. This way, your data insight graphic will make a strong impact. 


Stay Consistent


You’re free to design graphics any way you want. But, once you start making them, stay consistent. If you’re making multiple charts and using different designs, it could confuse viewers. Instead, keep the charts uniform. This is especially important if they revolve around the same topic. 


Watch Videos


If you still feel overwhelmed or uninspired, watch online videos. You’ll get a better understanding of how to design graphs. You might even find surprising motivation for creating them. 

Designing excellent data insight aesthetics is shockingly simple. By using these tips, you can create stunning visuals that will help guide your company toward impressive results.


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