Tips For Choosing an Analytics Platform with the Best Custom Charts

Some of critical things to consider when choosing an analytics platform with the best custom charts.

You can’t run a business without data, and it’s never been easier to gather the data you need. With so many analytics platforms, companies can often find it challenging to choose which one is right for them.

To continue with our guide for choosing an analytics platform that allows the most customization, this page will guide you through some of the critical things to consider when choosing an analytics platform with the best custom charts. This way, you’ll have all the information you need before making your decision!




Why Customization of Charts is Important


Having a high level of customization of the graphs and charts you create is so important is because charts are, in essence, your business’s story. They’ll tell clients and investors what you do, how well you’re doing it, and which variables are impacting the process. It’s essential to make sure that any charts your company uses are customized to tell your business’ story eloquently.


First Consider What Type of Charts Are Available


Right off the bat, you might find yourself wondering what kind of charts are available in the first place. Here are some of the main charts that you should be on the lookout for, at the bare minimum:

  • Line Charts
  • Pie Charts
  • Scatter Plots
  • Bar Charts
  • Radar Charts
  • Area Charts
  • Bubble Charts

If you cannot access basic charts like these on any given analytics platform, it might not be the right analytics platform for you. If possible, start by seeing what charts are available on a platform before even looking at the full customization features.


Why Having a Variety of Charts is Important


Having a variety of charts is vital because it provides a more in-depth understanding of your data. For example, pie charts are typically used to compare one item’s proportion to another. In contrast, bar charts are usually used for comparing numeric amounts that have been broken up into categories.

Business data should be seen as a very complex story and not easily understood using just one chart. By choosing an analytics platform with various charts, you’ll unlock the ability to tell your business’ story in more ways. Furthermore, allow people who view and interpret your data to get ideas they might have otherwise missed without that information, and make more informed decisions.


Look For the Ability to Change Chart Size & Colors With a Few Clicks


The ability to change chart size and colors with a few clicks is essential because it saves you time and improves the overall quality of the chart. Without basic features such as these, the overall quality of the data analytics platform should also be brought to question.

The ability to change the colors in your graph is so crucial. Say you want to change the seasons in your charts by using different colors for each month. On some platforms, this isn’t possible. Not to mention, there are endless reasons why changing the color of your charts is so crucial.

Finally, adjusting the size of different elements helps you read the chart and improve the overall quality of your data. If you’re unable to read a chart because it’s too small, or if you can’t find an element in a large graph, this should be cause for concern and bring into question whether or not that platform is right for you.


Consider the Quality of the Graphics and Finished Product


The quality of your graphs, especially if posted publically, will tell your clients and investors a lot about your business and the care that goes into it. While this might not be as important if you’re using analytics platforms solely for internal use, we still recommend looking at the quality of graphs and charts before choosing one with an inferior finished product.

A great example is how some platforms will make charts look like embossed edges, have HD elements in all aspects of the graph, and are just pure eye candy in general. Many people might overlook small details, but it’s something that can make an analytics platform stand out positively!


Make Sure You Can Adjust Text & Font


Most analytics platforms also offer the ability to change text and font size. If you have a lot of information on your chart, adjusting the text and font size will be very useful. It can be frustrating to have to deal with standard text and font, not edit the X & Y axis labels, or not change the text at all!


Ensure You Can Save Charts As Images and Embed Them!


Another feature that will save you time is being able to export your graphs as images. Again, not all analytics platforms offer this feature, but the ones that do will allow you to export your charts and graphs in high-quality formats outside of the platform.

In addition, having the ability to embed your charts and graphs into your website, blog posts, and even email campaigns is very useful! If you’re a blogger or want to share an image on social media, the ability to embed charts will make it easier for others to see exactly what data you are showcasing.


Customization Should Be Simple


If you need to spend hours learning how to do one small change to your chart, then that platform might not be the best choice for you. You want to make sure that making changes or edits is as quick and straightforward as possible, so it doesn’t become a pain in the neck to use the platform that is supposed to be helping you save time!


Remember that Great Platforms Make Customization A Lot Less Necessary


An excellent data analytics platform will usually spit out charts and graphs that look near-perfect on the first run-through. Of course, they will also allow you to edit basic items such as the things mentioned above. Regardless, one thing to keep in mind is that customization on the best platforms might not be necessary in many cases!


Final Tips & Key Points to Remember


Before you sign up for a particular platform, be sure to do your homework. Check out what kind of customization features are available on the platform. If possible, sign up for a free trial so that you can get a general idea of what the platform offers you before you invest.

Remember that choosing an analytics platform can be a daunting task. The key is to find one that has all of your needs and expectations covered. You want to make sure that it will give you beautiful graphs with high-quality graphics within minutes, along with the ability to change whatever you see fit.


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