To be a successful business you need to know about every dollar coming in and how best to spend it in order to grow your business. This means managing your finances and having an in-depth understating of cash flow, profit and loss. Being able to visualize all this data and gain enough accurate insights to make on-the-go decisions quickly. To be able to do this you need an analytics solution that can work in real-time.
With the right analytics solution you can:
Identify the essential Key Performance Indicators (KPIs) to understand your financial situation, and
Visualize, interact with, and analyze your data to gain quick, actionable insights.
KPIs for finance departments are designed to gauge the optimal performance and success of a team's ability to efficiently utilize the budget and generate high ROI. Real-time KPI tracking helps finance teams identify negative (or positive) trends so they can be proactive and optimize their efforts.
We've pre-built several applications with some of the marketing KPIs that our customers track (below) - check them out!