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The Analytics Blog by Toucan

Toucan specialists and analytics experts offer the best advice, research, how-tos, and insights - all in the name of making data analytics accessible to anyone.

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    Ebook - How to successfully build a dashboard

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    There are always two functions for a dashboard:

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    Recent Articles

    Understanding the Cash Conversion Cycle

    Cash conversion cycle (CCC) refers to the time it takes a company to clear its stored inventory, turn...

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    5 Best Alternatives to Google Data Studio

    Google data studio is a free solution that meets the basic needs of a small business. That being said,...

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    What is Customer Value and How You Can Improve It?

    Customer value is the perception of what a product or service is worth to a customer versus the possible...

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    Lifetime Value (LTV): How to Calculate it

    Customer lifetime value, often called CLV or LTV, is defined as the monetary value of a customer to a...

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    Monthly Recurring Revenue (MRR): A Complete Guide

    Monthly Recurring Revenue, commonly abbreviated as “MRR” is all of your recurring revenue normalized...

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    Average Revenue per User (ARPU): How to Calculate and Optimize it

    Average revenue per user (ARPU) reflects the amount of revenue a company generates per its active users....

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    Net Revenue: How it Differs from Gross Revenue and Net Income

    You measure your business's profits and revenue with a variety of metrics. Net income, gross revenue,...

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    Burn Rate: Why it is Important and How to Calculate it

    In simple terms, burn rate measures how much capital your business needs to cover all expenses in a...

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    Marginal Profit - Everything You Need to Know

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    8 Essential SaaS Sales Metrics You Should be Tracking

    One of the wonderful things about the Software as a Service (SaaS) model is that it’s easier than ever...

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    AARRR Pirate Metrics: Everything You Need to Know

    We love Pirate Metrics. The name itself is fun: AARRR!! Pirate metrics, or “AARRR”, is a term coined by...

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    Guide to Understanding Your Sales Cycle

    Many factors determine what a company's sales cycle is, such as its industry, target market, and...

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