Marketing Management KPIs


Track marketing efforts, ads, and spend with Toucan


See how marketing KPIs look in Toucan


Marketing efforts are integral to generating leads that fill your sales funnel, generating more qualified opportunities for your sales team. But it can be very hard to track your Return on Investment across your marketing efforts. Today's data-driven marketers need solutions that will make their data actionable and easy-to-understand. 


With the right analytics solution you can:

  • Identify the essential Key Performance Indicators (KPIs) to understand your marketing efforts

  • Visualize, interact with, and analyze your data to gain quick, actionable insights.


Have the right analytics solution in place to visualize, interact with, and analyze your data to gain quick, actionable insights.

What are KPIs for effective marketing management?


KPIs for marketing departments are designed to gauge the optimal performance and success of a team's ability to market and advertise itself to its target audience. Marketing KPIs that must be measured include marketing efficiency (or the sales generated per marketing $ spent),  brand and product development and management, advertising penetration and success metrics per media type, public relations and communications, and market growth and research metrics. Real-time KPI tracking helps marketing teams identify negative (or positive) trends so they can be proactive and optimize their marketing programs. 


We've pre-built several applications with some of the marketing KPIs that our customers track (below) - check them out

Marketing KPIs in action 

Content & Social Media

Make the most of your content! 



  • Article Views
  • Social Shares and Engagement 
  • Existing Client Engagement
  • Audience Engagement
  • Follower/Subscriber Growth
  • Average Session Duration
  • Referral Traffic
  • Click-Through Rates
  • Conversion Rate
  • Number of Downloads
  • Form Responses
  • Inbound Links

Sales Marketing Management

Optimize your pipeline! 


  • Customer Lifetime Value (CLV)
  • MQL-to-Customer Conversion Rate
  • Volume of New Opportunities
  • Cost Per Lead
  • Percentage of Leads in Each Lifecycle Stage
  • Sales Revenue from Inbound
  • Customer Retention Rate
  • Average Revenue Per Account
  • Average Length of Customer Lifecycle
  • Net Promoter Score (NPS)

General Marketing Management

Improve your efficiency!


  • Email Marketing Performance
  • SQL-to-Customer Conversion Rate
  • ROI by Marketing Program
  • Customer acquisition cost (CAC)
  • Clicks vs Impressions
  • Traffic-to-lead ratio (new contact rate)
  • Organic traffic and top 5 entry pages
  • Traffic by Device
  • Traffic by Geolocation
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