Marketing efforts are integral to generating leads that fill your sales funnel, generating more qualified opportunities for your sales team. But it can be very hard to track your Return on Investment across your marketing efforts. Today's data-driven marketers need solutions that will make their data actionable and easy-to-understand.
With the right analytics solution you can:
Identify the essential Key Performance Indicators (KPIs) to understand your marketing efforts
Visualize, interact with, and analyze your data to gain quick, actionable insights.
Have the right analytics solution in place to visualize, interact with, and analyze your data to gain quick, actionable insights.
KPIs for marketing departments are designed to gauge the optimal performance and success of a team's ability to market and advertise itself to its target audience. Marketing KPIs that must be measured include marketing efficiency (or the sales generated per marketing $ spent), brand and product development and management, advertising penetration and success metrics per media type, public relations and communications, and market growth and research metrics. Real-time KPI tracking helps marketing teams identify negative (or positive) trends so they can be proactive and optimize their marketing programs.
We've pre-built several applications with some of the marketing KPIs that our customers track (below) - check them out!