What Should You Include on a Marketing Dashboard?

A marketing dashboard is a key tool for monitoring marketing campaigns. At first glance, some might be hesitant to use one because they believe it’s too intricate. But this isn’t the case. Marketing dashboards are easy to utilize, even for those who don’t have much experience inputting data. Besides this, they can provide you with information that might otherwise go unnoticed. Below, you’ll discover its benefits and critical aspects to include on it.


3 Benefits of Marketing Department Dashboards


Interested to know what perks a marketing dashboard offers? Here are just a few. 


It Improves Organization


A major problem with marketing information is that there’s so much of it. This can make it difficult to quickly find data. Sometimes, it could cause confusion which might lead to poor business decisions. With marketing dashboards, you can keep all of these figures in one place and in specific categories




It Gives You Intricate Details


Another benefit of this dashboard is that it provides a closer look at marketing details. Marketing dashboards give you an intricate look at KPIs and other metrics so you can closely follow what’s happening. 


It Can Be Customized


You’ll also find that marketing dashboards can be personalized. Whether with special color-coding or unique graphs, you can design the dashboard based on your needs. This way, you can keep track of things and quickly find figures. 




8 Things to Include on a Marketing Department Dashboard


Traffic Sources


One of the most crucial things to add to a marketing dashboard is traffic sources. This lets you discover where your customers or web traffic is hearing about you. For instance, are people learning about your goods or services through a web banner? Or, perhaps it’s with the help of Twitter, Instagram, or Facebook. 

Once you learn where the majority of your traffic is coming from, you can use that information to target those areas. Your dashboard will also calculate how well these new measures are working.


Purchase Funnels


A purchase funnel shows the gradual progression of a customer toward buying or using one of your products or services. Dashboards monitor how well you’re converting clients – something which can tell the overall state of your business. 

If you notice poor numbers, you’ll need to improve a few things. These could include:

  • Creating more content
  • Assessing your audience
  • Strengthening your CTAs
  • Inspecting the load rate of your site
  • Checking your social media presence

With dashboards, you can visually see whether your changes are making a difference in finding new customers. You’ll also get an idea of how many customers you’re keeping in the long run. 


Social Media


Almost every business today needs to use social media to reach clients. Not only is it an easy way to boost brand awareness, but it gives you the opportunity to interact with customers. This can help you win over more because they feel there’s a personal connection.


A marketing dashboard allows you to track what your most popular social media source is. It can provide demographic information as well as what posts are most engaging. 

After viewing it you can learn the best ways to improve or continue your social media techniques. If you notice the numbers going down, consider things like:

  • Your brand’s voice
  • If your posts have personality
  • If you have scheduled posts
  • If you’re posting catchy visuals


Bounce Rates


Bounce rates follow a website’s visitors and how long they stay on the site. With this information, you can understand what marketing content might not be converting well. 


Some often believe bounce rates aren’t always necessary to review because they don’t fully measure your marketing success. While they do only represent a portion, bounce rates are still good to include. They can help you make better marketing targets. You can also see how interested people are in your goods or services. If you notice a high bounce rate on the dashboard, you can adjust your marketing to prevent it. This way, you can work toward drawing more interest in your company and avert profit loss. 


Marketing Goals


You’ll also need to include your marketing goals on the dashboard. Without them, your business won’t go too far. 

If you’re not sure what your goals should be, some to consider are:

  • How to increase brand awareness
  • How to improve customer satisfaction
  • What new products or services to release in the future
  • The best ways to increase web traffic

After adding your goals to your dashboard, it will collect data about them. You can then check the overall statistics every other week or month to see how things are going. This allows you to see if your goals are being reached or if the techniques need to be changed. 


Email Campaigns


As its name suggests, an email campaign relies on emails to reach current and previous customers. It’s meant to pique interest in the company by highlighting new information and sales. While it might seem like a minor aspect, email campaigns are critical because they provide insight into how your customers are learning about you. They also determine how interested they are in your products or services. 


Monthly Revenue


When you’re running a business, it’s vital that you watch your finances, especially the portion that comes from your marketing campaign. With a dashboard, you can track how much money you’re making with marketing and where you might need to cut budgets or rearrange things.


Customer Acquisition Costs


This aspect looks at how often your customer buys one of your products or uses your services. Over time, this could convert to customer lifetime value which showcases how beneficial certain customers are to your company’s success. 


With marketing dashboards, you can see how much your business is spending on gaining customers and if this investment is working. Better yet, it can give you insight into how the future might look with your current marketing schemes. 


 A marketing department dashboard is key if you want to keep a close eye on your marketing skills and profitability. Not only is it easy to use, but it helps you organize your information and learn the best ways to grow your business


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