What Benefits Do Marketing Dashboards Offer?

Are you interested in using marketing dashboards but aren’t sure if they’re worth it? If so, you’re not alone. Marketing can be rewarding but it’s a delicate subject. Even one wrong move can catapult your business into serious problems. Dashboards are designed to prevent these issues by keeping your data in one organized place. Below you’ll discover more about the benefits of a marketing dashboard, tips for using it, and where you can access one.


7 Benefits of a Marketing Department Dashboard


It Organizes Data


One of the top perks of these dashboards is that it sorts your data. This could be with color-coding or useful graphs. With these features, you can keep better track of your marketing campaigns and the profits (or losses) from them. 

While there are numerous templates you can choose from, dashboards also allow you to design them based on your needs. If you’re not sure how to create one, you could attempt to form it around:

  • Digital marketing
  • Email marketing
  • Marketing performance
  • eCommerce
  • SEO analysis
  • Social media


It’s Quick


If you’re searching for certain data but unable to find it, marketing dashboards can quickly calculate it. After typing the figures in, the dashboard will then update the current ones to match them. This way, you get fast answers and accurate data. 

Most dashboards are designed to fit a 5-5 rule. With this, the data should be scannable within five seconds and a user should be able to make a decision within five minutes. This ensures that the dashboard stays organized and users can access information and make difficult decisions quickly. 


It’s Visual


To some, this might seem like a strange benefit, but it works. Thanks to the colors and infographics produced by the dashboard, you can easily access and view information. This helps you swiftly make decisions and find data rather than having to search through monotonous lists and charts.

You can also rearrange the graphs, bars, and boxes around the dashboard. If you need to re-adjust something, you can always go back and move things around. 


It Gives You Future Insight


Another thing you’ll notice about a marketing dashboard is that it can help you see into the future. The more information you type into it, the more it can predict where things are headed. This can assist you with learning where you might need to improve or where you need to boost your marketing. 


It Enhances Your Return on Investment


Return on Investments (ROIs) give you details into how a potential financial investment is working. Sometimes, ROIs can be difficult to track, especially if you have many. With dashboards, you keep an eye on each one and how they’re performing. If you notice one isn’t doing well, you can quickly adjust it. 


It Improves Collaboration


It can be tricky to keep things in order, especially if you have a large team. With everyone doing their own thing, sometimes data might get lost. This could result in confusion and cause your business to make poor decisions. 

With marketing dashboards, it allows everyone to input their data in one place. It then combines it into specific categories so it can be checked. 


It Could Help Save Money and Increase Profits


You might also notice that after using these dashboards for a while your company is saving money. Dashboards can alert you to potential problems allowing you to change things as needed. By doing so, you can stop wasting money on marketing campaigns that might cause profit loss. 

Besides saving money, a marketing dashboard can even improve your profits. This is because it will alert you to areas where you might be performing poorly or, on the contrary, making strides. With the data, you can adjust things as necessary to increase your revenue. 


Tips for Using Marketing Dashboards


While these tools come with many benefits, you’ll need to keep a few things in mind if you want them to reach their fullest potential.


Don’t Clutter Them


Marketing dashboards are meant to hold a lot of data, but sometimes there can be too much. In some situations, you might have included data revolving around a portion of your business, but this might have nothing to do with marketing. If you put this into the dashboard, it could negatively affect the statistics this tool calculates. Because of this, carefully contemplate what information is relevant to the marketing dashboard. 


Besides watching the information you add, always keep your company’s critical data in focus. This could be by making it larger on the dashboard or by using a specific font and color for it. You’ll find this can help you quickly locate information while keeping your dashboard in order. 


Use Proper Graphs


A common mistake people make is utilizing the wrong graph type. For instance, some might use a pie chart to show comparisons. While this could work in a few cases, it doesn’t always display the correct data. This could end up making the dashboard’s information inaccurate. Due to this, it’s vital to ensure you’re creating the right graphs for your dashboard. 


If you’re not sure which graph is right to use, consider these:

  • Column – ideal for comparing things.
  • Line – shows progress over time.
  • Dual axis – combines a bar and line graph to show correlation.
  • Area – keeps track of trends.
  • Pie – breaks down one category into subsections.


Where Can I Find Marketing Dashboards?


If you do a quick online search, you’ll come across countless marketing dashboards. These range in their features and prices, so it’s important to carefully research each one to confirm you invest in the right platform. 


If you’re not sure where to start, consider Toucan Toco. Our marketing dashboards are designed to be used by those with little to no data experience. We focus on visualization which helps users easily keep track of their figures. 


Marketing dashboards offer an incredible array of benefits. Whether helping to prevent profit loss or to better organize your marketing data, they’re an essential tool for businesses of all sizes.


For more information, please refer to the following pages: