So, What is white labeling anyways?
We get it, the term almost makes it seem illegal...but, the truth is, white-labeling is common, agreed upon by both parties, and mutually beneficial.
The product or service is bought out by the company that then brands it as its own; this provides business for the company that produces that product or service and simultaneously allows the company doing the rebranding to provide a service it wouldn't have been able to otherwise.
What can you white label?
The most commonly white-labeled products are somewhat obvious: think about Target, Whole Foods, or other big brand names that white-label everything from band-aids to vitamins under their own name.
In the context of white label analytics and dashboards, it is now probably evident that services (even online SaaS-based ones) can be white-labeled as well.
What are white label analytics?
A competitive edge
- Built-in story creation tools that let you specify context, create fun features like glossaries, and add calls to action to ensure maximum value.
- The ability to turn insights into action by providing a step-by-step experience for your users. That means no “so what?” questions or cognitive overloads.
- Ease of connection (the ability to connect charts, add filters, and enable drill-downs to give users an easily-consumed feed of insights)
How do I know if I need white-label analytics?
- You are a fast-growing company.
- You need to stand out
- Your customers want analytics