Comparing the 5 best embedded analytics tools in 2021

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Here are the top 5 Embedded analytics and BI software according to G2. Let's compare their pros and cons and understand why Toucan sits on top.

Toucan Toco


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Overview

In 1st place, we have Toucan Toco. An embedded analytics solution built for scalability with the user in mind. Toucan Toco offers easy integrations, dashboard customization, along with white labeling and an easy-to-understand, intuitive application. With data aggregation from multiple sources, PDF report sharing, glossary and a comment section, Toucan Toco pushes the boundary of what an analytics solution should be. Making data accessible to all users irrespective of their technical analytics level.
 

Pros and Cons

What differentiates Toucan from all the other tools on this list, is the power of data storytelling. Data storytelling is the ability to tell stories with your data and to personalize the data seen according to the audience. While the other tools have a closed pricing structure, toucan offers insights into cost and returns with its ROI calculator to increase the transparency of the buying process. 
 
The reason Toucan hasn't got a score of 100, is due to its constraints of design and diversity of alerts. Even with customization, after building 10 apps, the 11th one starts to look similar to the others. But if you are looking for one solution that can do it all and sits on top of the embed market, it is Toucan. Play around with the platform by booking a free demo here 
 
 

Who is it made for

Toucan Toco is made for non-technical users to get the most out of the data, with a great customer support team at hand to help them along the way. It eliminates the dependency on data analytics and data scientist to deliver actionable insights to key decision-makers.

Looker

4

Overview

Looker is a business intelligence software and big data analytics platform that helps you explore, analyze and share real-time business analytics easily. It is the more customer-centric and analytical cousin of Google Chart Tools, finding itself in second place. Looker offers, easy report sharing, limited visualizations and data aggregation. 
 

Pros and Cons

Looker's biggest selling point is a simple intuitive platform backed by great support. It is made to communicate data not just look at it. This is emphasized by the data sharing feature which lets users send reports in various formats depending on the business need.
 
Where Looker falls short is consistency and variety of visualizations along with the transparency of pricing. Compared to all other tools on this list, Looker offers the least amount of customization and data visualization options. This also means the inability to white label your analytics, which limits its usage and the benefits it can provide for user-centric products. Though it isn't always a major issue, the column and row limitations make scaling difficult for fast-growing companies with large data sets. The pricing just seems underhanded. A mandatory $10k cost for a 2-month onboarding, which quickly jumps to $60k if there are more than 10 users. Comparing those to the free onboarding provided by other platforms and you can't shake the feeling of being overcharged. 
 

Who is it for

You have to be a data analyst at the least to be able to manipulate and visualize data on Looker. Looker is proud of the technical complexities of its platform, which means that it won't be accessible or easy to use for non-technical users any time soon.

Sisense 

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Overview

Being a well-known name in the embedded analytics industry, it is no shock that Sisense comes in 3rd place. The data analytics offering by Sisense allows you to easily prepare, analyze & explore growing data. Sisense includes data compartmentalizations, visualizations, plug-ins, segregated data ownership and an AI-driven platform.

Pros and Cons

It is amazing for new users and beginners with its quick functions and numerous plugins. An intuitive platform that any novice could navigate and create the basic data visualizations that they are looking for.

The hurdles with Sisense come with scalability. It is Tough to add and remove users or collaborate with other team members. Since users have to take responsibility for folders, if one of them is away or unavailable, the whole team comes to a halt. To add to the pain, creating customer visualizations is hard without a good understanding of Javascript and JSON. The platform really beings to show its cracks while processing large data sets, as several fields are named the same making identification and categorization nearly impossible.
 

Who is it for

Though Sisense is advertised as an easy-to-use platform, it gets complicated pretty quickly. You would need a dedicated systems manager to keep track of different folders and data ownerships. So the larger the organization gets, the more difficult Sisense becomes to operate. 

Qlik Sense

2

Overview

Qlik Sense lands itself in 4th place. It outranks its predecessor Qlik View by being a dynamic self-service platform capable of processing large datasets of information. It is marketed as an analytics solution that creates reports and gets business insights without any unnecessary downloads. Qlik Sense offers white-labeled visualizations, exportable reports, unique language and self-learning videos. 

Pros and Cons

It does not require a lot of coding making it suitable for admin and non-technical users. Its multi-source data import combines information from different data sources to give you a single seamless visualization.

The reason it finds itself in the 4th spot is primarily due to support. Being a self-service platform there are numerous self-learning videos used to familiarize users with the platform. But since Qlik Sense is a NoSQL platform that implements its own language and naming system, the learning curve is extremely steep. It takes time to master, forcing a new naming system on its users for the same, if not lesser, benefits than the top three solutions on this list.

Who is it for

Qilk Sense is made for a unique market, a non-technical user who has enough technical knowledge to solve any problems that might arise while using the solution. This type of user is pretty hard to come by.

Google Chart tool

3

Overview

Finally, in 5th place, we have the Google Chart Tool. A powerful, simple to use and free analytics solution that is made for non-technical users. It offers visualizations, data manipulation, integration with other Google tools and lots of troubleshooting material. 
 

Pros and Cons

Google Chart Tool's greatest selling point is that it is free. It has good reviews with respect to usage, especially among non-skilled users. Google Chart Tools stands out with great graphs and its integration with other Google products to deliver a seamless experience.
 
But a free solution comes at the price of accountability. Its greatest drawbacks are in the quality of support provided to users and the ease of doing business with them. Since there is no contract in place with a stipulated number of customer service hours or urgency of losing a high-paying customer, Google Charts Tools takes a leisurely approach with their customer care. Adding to the vow is its lack of scalability. It might be a great solution for non-technical users starting out with limited funds, but Google Chart Tools does not grow with your business and data. Thus, it sits at the bottom of the pack.
 

Who is it made for

Being free Google Chart Tools caters mainly to small/one-person startups who are looking for an easy-to-use tool that can handle small amounts of data and are fine with compromising on functionality to save on cost.  

If you are still not sure what's best for you, see how you can find the perfect embedded analytics tool.

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