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Toucan vs GoodData: Embedded Analytics Compared

GoodData is a powerful embedded analytics platform, but that power often comes with added complexity and longer setup times before teams see real value.

Toucan is built to help product teams embed analytics faster. It focuses on delivering customer-facing analytics that feel native to the product, with strong customization, multi-tenant support, and AI-assisted capabilities designed to drive adoption.

If you want embedded analytics that your users enjoy and your team can launch and scale with confidence, Toucan is designed for modern SaaS products.

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What Makes Toucan a Stronger Fit Than GoodData

We’ve compared both platforms to highlight how Toucan simplifies embedded analytics, accelerates time-to-value, and delivers product-native analytics experiences that scale with SaaS products.

Toucan
GoodData
Embedded Analytics
Product-native embedded analytics built for SaaS
API-first embedded analytics with multiple SDKs
End User Dashboard Creation
End users can create and adapt dashboards inside the product
Primarily designed for centrally modeled dashboards managed by teams
White-labeling
Full control over branding and UI
White-label supported via SDKs and configuration
Custom CSS Styling
High flexibility to match product design systems
Styling handled through SDKs and components rather than direct CSS control
Localization
Multi-language support for global products
Localization supported via platform configuration
Multi-tenant Architecture
Designed for complex multi-tenant SaaS environments
Workspace-based multi-tenancy with strong isolation
AI-Assisted Insights
AI-assisted analytics creation and insight acceleration
AI Assistant for explainable, semantic-layer-based insights
Custom Visualizations
Flexible visualizations designed for product analytics
Custom visuals possible through SDKs and development effort
Interactivity & Filters
Rich interactivity designed for embedded user journeys
Interactive dashboards with strong filtering capabilities
Scalability
Scales efficiently with SaaS growth and user volume
Enterprise-grade scalability for large deployments
Data Preparation & ETL
Supports data preparation patterns for embedded analytics
Relies heavily on semantic modeling and upstream data prep
Customer-Facing Reporting
Purpose-built for customer-facing analytics
Supports customer-facing analytics through embedding
Real-Time Data Updates
Designed for real-time and near-real-time analytics
Optimized for governed, query-based refresh patterns
API & SDK
Full API & SDK for embedding and customization
Extensive APIs, React SDK, and Web Components
Data Governance & Auditing
Governance designed for embedded, multi-tenant use
Strong enterprise governance and metric consistency
Versioning & Collaboration
Built for product teams iterating on analytics
Versioning available, primarily focused on data models and metrics
Performance Optimization
Optimized for embedded analytics performance
Enterprise-grade performance and caching strategies

From Data to Insight in Just a Few Steps

Deliver astonishing analytics in your product in a 4 step process.

Connect

Compute

Visualize

Embed

Unleash Your Data, Instantly

Dozens of connectors

Native connectors for state of the art data warehouses and data bases on the market and a web service connector to connect to any API using Rest.

Built-in Storage

Store your metrics Toucan to reduce calls to your data stack. Automate refreshes and combine with live connection if you need the freshest data.

Learn more

Transform Your Data with Ease

No-Code Data Preparation

Prepare your datasets without writing a single line of code, using YouPrep™ for data joins, filtering, aggregation, and more.

SQL expert? Create your own optimized and complex queries, you can jot down some SQL in our editor.

Comprehensive DataHub

Manage all your datasets in one place. Easily create, edit, duplicate, tag, retrieve and delete datasets.

Learn more

Bring Your Data to Life

Intuitive Dashboard Builder - Fully Customizable

Create stunning, user-friendly dashboards with our intuitive drag-and-drop interface.

Tailor every chart to your brand with customizable colors, layouts, and styles to match your brand.

Data Storytelling

Transform your charts into compelling stories, by enriching them with contextual text, tips, glossaries, medias and more.

Manage multiple languages to reach a global audience.

Learn more

Deliver Insights Where They Matter

Effortless Product Integration

Embed your dashboards into your product with a few lines of code. Provide your users with real-time, interactive insights—right where they need them.

Security down to row-level

Ensure the right people see the right data with granular access controls, personalized views, and a built-in token management system that keeps users on your side without replication.

Learn more
Illustration Connect Toucan Toco
Illustration Compute Toucan Toco
Illustration Visualize Toucan Toco
Illustration Embed Toucan Toco

Connect

Unleash Your Data, Instantly

Dozens of connectors

Native connectors for state of the art data warehouses and data bases on the market and a web service connector to connect to any API using Rest.

Built-in Storage

Store your metrics Toucan to reduce calls to your data stack. Automate refreshes and combine with live connection if you need the freshest data.

Learn more
Illustration Connect Toucan Toco

Compute

Transform Your Data with Ease

No-Code Data Preparation

Prepare your datasets without writing a single line of code, using YouPrep™ for data joins, filtering, aggregation, and more.

SQL expert? Create your own optimized and complex queries, you can jot down some SQL in our editor.

Comprehensive DataHub

Manage all your datasets in one place. Easily create, edit, duplicate, tag, retrieve and delete datasets.

Learn more
Illustration Compute Toucan Toco

Visualize

Bring Your Data to Life

Intuitive Dashboard Builder - Fully Customizable

Create stunning, user-friendly dashboards with our intuitive drag-and-drop interface.

Tailor every chart to your brand with customizable colors, layouts, and styles to match your brand.

Data Storytelling

Transform your charts into compelling stories, by enriching them with contextual text, tips, glossaries, medias and more.

Manage multiple languages to reach a global audience.

Learn more
Illustration Visualize Toucan Toco

Embed

Deliver Insights Where They Matter

Effortless Product Integration

Embed your dashboards into your product with a few lines of code. Provide your users with real-time, interactive insights—right where they need them.

Security down to row-level

Ensure the right people see the right data with granular access controls, personalized views, and a built-in token management system that keeps users on your side without replication.

Learn more
Illustration Embed Toucan Toco

Create dashboard in minutes

Turn your data into an engaging and accessible experience. Discover how Toucan can help you integrate interactive dashboards and enhance your analytics effortlessly.

Extrait d'un dashboard Toucan Toco

Frequently Asked Questions

What is the difference between Toucan and GoodData?

Toucan and GoodData both provide embedded analytics, but they are built with different priorities. GoodData is a powerful analytics platform focused on governed metrics, semantic modeling, and enterprise-grade analytics. Toucan is designed to help product teams deliver customer-facing analytics that feel native to their SaaS product, with a strong focus on usability, customization, and faster time-to-value.

Is Toucan or GoodData better for customer-facing analytics?

Toucan is purpose-built for customer-facing analytics, making it easier to embed dashboards directly into products with full control over the user experience, branding, and permissions. GoodData supports customer-facing analytics through embedding, but it is often optimized for centrally managed analytics and enterprise use cases.

How do Toucan and GoodData compare on AI capabilities?

Both platforms offer AI-assisted features. Toucan integrates AI-powered capabilities to help accelerate insight discovery and analytics creation within embedded product experiences. GoodData and Toucan provide an AI Assistant that generates explainable insights based on its governed semantic layer, ensuring consistency and trust in metrics.

Can end users create or customize dashboards?

Toucan allows product teams to enable dashboard creation and customization for end users directly within the embedded experience, depending on permissions. In GoodData, dashboards are typically designed and managed by analytics or data teams, with end users primarily consuming predefined dashboards.

Is Toucan suitable for large, multi-tenant SaaS products?

Yes. Toucan is designed to scale across complex, multi-tenant SaaS environments, with fine-grained access control, governance, and performance optimizations for large numbers of external users. GoodData also supports enterprise-scale deployments, often with a stronger emphasis on centralized governance and data modeling.

Can I try Toucan before choosing a solution?

Yes. Toucan offers a free trial so you can explore its embedded analytics capabilities, customization options, and AI-assisted features before making a decision.