FAQ · 27 questions
Questions, answered.
Two ways to get custom analytics from Toucan: have it built and run for you with Custom Apps, or build it yourself with Studio. Here is how both work.
Start here
The basics
01What is Toucan?
Toucan builds custom analytics for the AI era: dashboards and data apps shaped around your KPIs, used standalone by your teams or embedded inside your own product.
There are two ways in. With Custom Apps, a supervised crew of AI agents and a named Toucan expert build and run your data app for you. With Studio, your product or data team builds it yourself on the same platform.
Toucan was founded in Paris in 2014. Over 4 million Toucan visualizations are viewed every year.
02What is the difference between Custom Apps and Studio?
Who does the work.
Custom Apps is a fully managed service. You brief us at a kickoff, then give feedback in plain language. We build, run and improve the app. See what Custom Apps delivers.
Studio is a self-serve platform. Your team builds with a no-code builder, prebuilt layouts and conversational AI, then ships it wherever it needs to live. Explore Studio.
Same platform underneath. Custom Apps includes everything in Studio Grow.
03Which one is right for me?
Pick Custom Apps if you want the result without staffing the project. No analytics team to hire, no backlog to feed, no specs to write.
Pick Studio if you have product or data people who want to build and iterate themselves. It is the typical choice for SaaS teams shipping customer-facing analytics inside their product.
Still unsure? Tell us what you need. We will say which one fits, even if it is the cheaper one.
04Is Toucan for internal dashboards or for embedding in my product?
Both. Build standalone data apps for your own teams, or embed white-label analytics in your SaaS product, under your brand.
The architecture is multi-tenant and customer-facing from day one, so going from internal use to your customers does not mean rebuilding.
05What is Toucan AI?
Toucan AI is the conversational layer built into the platform. Users ask questions in plain language, like "Which accounts are at risk this quarter?", and get an accurate visualization instantly. No SQL, no BI training.
Answers are grounded in your governed semantic layer: metric definitions, business rules, row-level security. The AI works on your data model, it does not invent numbers. It is available in both Custom Apps and Studio.
06I already have a BI tool. Why would I need Toucan?
Your BI tool serves analysts who know what they are looking for. Toucan serves everyone else: business teams who need an answer, and customers who use your product.
Toucan connects to your existing stack and complements it. And with Custom Apps, nobody on your side has to build anything.
Built and run for you
Custom Apps
07How does Custom Apps work?
It starts with a kickoff: one or several working sessions to understand your goals, your KPIs and your data. No forms, no spec document.
Then the crew gets to work. You see a first result 48 hours after kickoff, the app is in production within 30 days, and it gets a release every day after that. Want a change? Ask in plain language.
08Who actually builds my data app?
Five supervised AI agents: Scout, Analyst, Builder, Keeper and Tuner. Each one has its own desk, from exploring your sources to building, running and improving the app, and they share the same context on your project.
They work under a named Toucan expert, a human who scopes the work with you and signs every release. AI does the work. A person is accountable for it.
09What do I need to do on my side?
Very little. Give access to your data, join the kickoff, then review what ships and react in plain language.
No specs to write, no tickets to file, no team to staff.
10What happens after launch?
The app keeps being run, monitored and improved. Releases ship every day, each one reviewed and signed by your Toucan expert. It does not freeze the day it goes live.
11How much does Custom Apps cost?
On quote. Custom Apps is scoped to your goals and your data, not sold as a per-seat license.
Let’s talk: a short call to scope it, no commitment.
Build it yourself
Studio
12What is Studio?
Studio is the self-serve Toucan platform. Your team builds, embeds and ships white-label analytics, with a no-code builder, prebuilt layouts, a semantic layer and conversational AI on governed metrics.
For SaaS products: multi-tenant row-level security, SSO and audit trail are built in. Embed as a web component or a React component.
13How much does Studio cost?
Two plans. Start at 445 € per month and Grow at 990 € per month.
Commit yearly and save 15%: 378 € and 842 € per month. Every plan starts with a 14-day free trial.
14How fast can we ship a first dashboard with Studio?
First dashboards typically go live in under two weeks. That is what customers like DC Power and Verified Market Research actually did.
Timing depends on scope and data readiness, but the no-code builder and ready-made connectors remove the usual bottlenecks.
15Can we move from Studio to Custom Apps later?
Yes. Both run on the same platform, so switching does not mean starting over. When your team would rather hand the work off, talk to us and we will scope it.
Plugging in
Data and integration
16How does Toucan connect to data?
Toucan connects to 600+ data sources: SQL and NoSQL databases, cloud warehouses (Snowflake, BigQuery, Redshift), REST APIs, flat files (CSV, Excel) and native connectors to common ERP and business tools.
Choose scheduled refresh or real-time live queries. Full connector documentation lives at docs.toucantoco.com.
17Can Toucan connect to multiple data sources at once?
Yes. A single app can pull from a SQL database, a CRM and an Excel file at the same time. Standard for teams with fragmented data.
18Can Toucan connect to our existing BI platform?
Yes. If your BI platform exposes a connection layer, Toucan can sit on top of it. For proprietary formats, Toucan deploys a script that extracts and ingests the data automatically.
19How quickly is data updated?
Two modes: scheduled refresh, from hourly to weekly with the built-in scheduler, or live data through real-time queries. The right one depends on how time-sensitive the answers need to be.
20My data is not ready yet. Can I still start?
Yes. Prototype the experience first with static or generated data, validate the use cases with real users, then build the pipeline on confirmed needs. It saves months of data work on the wrong problem.
With Custom Apps, data readiness is part of what the kickoff scopes.
21Can Toucan be embedded in any web application?
Yes. Embed as a web component or a React component in any web application. It is fully white-label: your colors, your fonts, your logo. Your customers see your product, not Toucan.
Where it runs
Security and deployment
22Where is data stored?
By default, in France, in the Scaleway DC3 datacenter (Tier III). Hosting location can be adjusted to your data sovereignty requirements.
23Can Toucan be self-hosted?
Yes. Toucan runs as SaaS or self-hosted, Docker-based, on your own infrastructure. Self-hosted is the usual choice in regulated industries: healthcare, finance, public sector.
24How does multi-tenant security work?
Each tenant gets an isolated instance: separate network, volumes and database. Row-level security controls exactly what each user sees, without building filtering logic into your application. Access plugs into your existing SSO.
25Is Toucan GDPR compliant?
Yes. Data is processed and hosted in France, in compliance with GDPR. Each client instance is isolated. Encryption, data retention policies and access logs are available depending on your contract.
Who we are
About Toucan
26When was Toucan founded?
In 2014, in Paris. Toucan now works with teams in France, the UK, the Nordics, the Netherlands and the United States.
27What are Toucan's values?
Five of them: WTFM, Each one teach one, Busy is the new stupid, Look for the bare necessities, Be well and take care. The full story is on our values page.
Nothing matches that. Ask us directly: let’s talk.
Still a question?
Ask a human. Or start building.
Talk to us to scope Custom Apps, or open a Studio trial and try it on your own data.