About Toucan: Embedded AI Analytics Built for SaaS Products

Ship customer-facing analytics in days, not quarters. Toucan gives ISVs and SaaS teams a white-label, AI-powered analytics layer their users will actually use.

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Our mission

Most SaaS products were built to solve one problem really well. Analytics was supposed to come later. It still hasn't.

We started Toucan in 2014 because we kept seeing the same pattern: product teams knew their customers needed data, but building analytics in-house meant months of roadmap debt, a dedicated team, and a result that still looked like an afterthought. There had to be a better way.

So we built one. An embedded analytics platform designed specifically for ISVs and SaaS companies, where multi-tenancy, white-labeling, and customer-facing UX are not add-ons. They are the foundation.

Today, more than 350 organizations trust Toucan to power the analytics inside their products. Our customers ship in days, not quarters. Their end users actually use what gets built.

Our story

March 2014

Kilian Bazin, Charles Miglietti, Baptiste Jourdan, and David Nowinsky found Toucan in Paris. The idea: make data accessible to non-experts, directly inside the tools they use every day.

2019

First funding round. €12 million raised with Balderton Capital. The embedded analytics product takes shape.

2022

Toucan 3.0 launches. The no-code builder becomes the standard for non-technical product teams.

2025

Toucan AI launches. Conversational, AI-native analytics, natively embedded inside SaaS products.

Today

40 people. 350+ customers. Headquartered in Paris, serving teams across Europe and North America.

What we are not

Toucan is not a BI tool for internal analysts. It is not a dashboard builder for data teams. And it is not something your engineers will spend six months customizing before it ships.

It is the analytics layer your product was missing. Built for the end users your customers actually are.

Recognized by our customers

#1 Easiest to Use — G2 Embedded Analytics

350+ organizations globally

4M+ analytics sessions per year

Learn More About Toucan?

TEAM

Meet the people building Toucan. 40 humans, based in France, obsessed with one problem: making analytics useful for the people who actually use it, not just the people who build it.

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VALUES

VALUES

We believe embedded analytics should feel like part of your product, not a tool bolted onto it. The principles behind that belief shape how we build, how we sell, and how we work.

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JOBS

We are a small team solving a real problem for thousands of SaaS products worldwide. If you want to work on something that ships inside products people use every day, we are hiring.

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Create dashboard in minutes

Turn your data into an engaging and accessible experience. Discover how Toucan can help you integrate interactive dashboards and enhance your analytics effortlessly.

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