About Toucan

Twelve years of analytics. Now delivered two ways.

We started in Paris in 2014, building analytics that people inside SaaS products actually open. Today a supervised AI crew can build and run your data apps for you. Or you build them yourself, on the same platform.

Toucan is an AI analytics company founded in Paris in 2014. It offers two ways to get data apps. Custom Apps is a managed service: supervised AI agents and a dedicated human Toucan expert build, ship and run custom data apps. Studio is a self-serve embedded analytics platform that product and data teams use to build white-label, customer-facing analytics inside their own software. More than 350 organizations use Toucan.

Why we exist

Analytics was supposed to come later. It still hasn't.

Most software is built to solve one problem really well. Data comes second. Customers ask for dashboards, the roadmap is full, and analytics slips another quarter.

For ten years we fixed that with a platform: multi-tenant, white-label, built for the people using your product rather than your analysts. Teams shipped faster. Their users came back.

Then we noticed something. Plenty of teams had the platform and still no app.

The tool was never the bottleneck. Scoping, building and keeping an app alive was. So we put a crew on it: AI agents that do the heavy lifting, and a Toucan expert who owns the result.

Our story

From a Paris startup to two ways of shipping analytics

2014

Kilian Bazin, Charles Miglietti, Baptiste Jourdan and David Nowinsky start Toucan in Paris. The idea: make data readable for non-experts, inside the tools they already use.

2019

€12M raised with Balderton Capital. The embedded analytics product takes shape.

2022

Toucan 3.0. The no-code builder lets non-technical product teams ship their own analytics.

2025

Toucan AI. Conversational analytics, natively embedded. Users ask questions in plain language and get answers from governed data.

2026

We split the road in two. Same platform underneath, two ways to get there: let us build it, or build it yourself.

Managed service

Custom Apps

A supervised crew of AI agents builds and runs your data apps. A human Toucan expert scopes the work with you during kickoff and signs every release.

Scout Analyst Builder Keeper Tuner
  • Built around your KPIs and your data
  • Run, monitored and improved after launch
  • No team to hire, no backlog to feed
On quote
Request a quote
See what Custom Apps delivers
Self-serve platform

Studio

The platform under the crew, in your hands. Build, embed and ship white-label analytics inside your SaaS product.

  • Web component or React component embed
  • Multi-tenant row-level security, SSO, audit trail
  • Semantic layer and conversational AI on governed metrics
  • No-code builder with prebuilt layouts
From 445 € / month
Start free
Explore Studio

How we work

AI does the work. People stay accountable.

A human signs every release

Every Custom App has a named Toucan expert. Nothing reaches your users without a person checking it first.

Agents are supervised, never on autopilot

Scout, Analyst, Builder, Keeper and Tuner each have one job. They work fast, inside guardrails we set and review.

Your data stays governed

Row-level security, tenant isolation, SSO and a full audit trail come standard. Your CTO does not have to build any of it.

One platform under both offers

Custom Apps runs on Studio. Start managed, take it in-house later, or mix both. Nothing gets rebuilt.

In numbers

Twelve years in production

2014Founded in Paris
350+Organizations using Toucan
4M+Analytics sessions per year
40People, based in France

Rated by users on G2, including #1 Easiest to Use in Embedded Analytics.

G2 Easiest To Use badge G2 High Performer badge G2 Users Recommend badge G2 Easiest To Do Business With badge

What we are not

Clear lines save everyone time

  • Not an agency.We don't bill hours or staff a project team. Custom Apps is a product and a service, run on our own platform.
  • Not AI on autopilot.Agents do the heavy lifting. A Toucan expert owns every decision that reaches your users.
  • Not a BI seat license.We build analytics for the people using your product, not a tool for internal analysts to wrestle with.

FAQ

Questions people ask about Toucan

What is Toucan?

Toucan is an AI analytics company founded in Paris in 2014. It offers Custom Apps, a managed service where supervised AI agents and a human Toucan expert build and run custom data apps, and Studio, a self-serve embedded analytics platform for product and data teams. More than 350 organizations use Toucan.

What is the difference between Custom Apps and Studio?

Custom Apps is done for you: a crew of AI agents and a Toucan expert scope, build, ship and run your data app. Studio is done by you: your team uses the platform to build and embed analytics directly. Custom Apps runs on Studio, so you can move from one to the other without rebuilding.

Who are the AI agents behind Custom Apps?

Five specialized agents: Scout explores your data sources, Analyst defines the metrics, Builder assembles the app, Keeper monitors it in production and Tuner improves it over time. A human Toucan expert supervises them and signs every release.

How much does Toucan cost?

Custom Apps is priced on quote, based on your scope. Studio has self-serve plans: Start at 445 € per month and Grow at 990 € per month, with 15% off on a yearly commitment. You can start Studio for free.

Who is Toucan built for?

Studio is built for ISVs and SaaS product teams that need customer-facing, white-label analytics inside their product. Custom Apps is built for teams that want a working data app without staffing a data or engineering project to get there.

How does Toucan handle security and multi-tenancy?

Toucan includes multi-tenant row-level security, tenant isolation, SSO and a full audit trail. The conversational AI answers from a governed semantic layer, so every user only sees the data they are allowed to see.

Need a data app, not another project?

Tell us what your users need to see. We'll show you what the crew would build.

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