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What are the 4 levels of self-service in analytics?

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About Toucan

AI Embedded Analytics that Answers Questions

Toucan lets product teams embed conversational analytics into their SaaS in days. Users can ask questions in natural language and instantly get charts with insights.

Free Trial Get a demo
toucan AI embedded analytics

+350 companies have chosen Toucan to distribute their data

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high performer mid market
fast implementation
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Toucan – Manifesto
Our take

Vibe coding embedded analytics makes the first 1% trivial.
The other 99% will cost you more than you think.

Vibe coding a dashboard is real. Shipping production-grade embedded analytics, multi-tenant, governed, reliable, maintainable, is a different problem entirely.

The gap between a demo that looks great and a product your customers can trust at scale is where most build projects quietly die, somewhere between month 6 and month 24. We built Toucan so your engineers never have to find that out the hard way.

Toucan – Product Section Rows
The platform

One platform. Three ways to deliver analytics.

From conversational AI to self-service dashboards to fully embedded reporting.

Toucan AI Chat — users ask questions, get instant charts
AI Chat

Your users ask. Toucan answers.

Natural language in. Instant chart out. No SQL, no analyst, no training required. The AI runs on a governed semantic layer, so answers are accurate.

  • Governed semantic layer: answers are accurate, not hallucinated
  • Customizable AI voice and persona to match your brand
  • MCP-ready: connect your AI assistant to Toucan's analytics engine
See AI Chat in action
Toucan Self-Service — end users build their own dashboards
Self-Service

Let users build their own views.

End users create, customize, and share dashboards inside your product. No engineering ticket. No waiting. You define the guardrails, they do the rest.

  • Build from templates or from scratch with guided flows
  • Save, share, and collaborate within your product
  • Guardrails you define: users explore within the limits you set
See Self-Service in action
Toucan Embedded — fully white-labeled dashboards inside your product
Embedded

Analytics that looks like your product.

Fully white-labeled dashboards inside your app. Your brand, your UX, your domain. Multi-tenant and production-ready out of the box.

  • Multi-tenant by design: RLS and tenant isolation without custom auth
  • Full theming: colors, fonts, logos, custom domain
  • SaaS or self-hosted: deploy where your compliance requires
See Embedded in action
Toucan – Secondary Features
Built for production

Production-ready. From day one.

The infrastructure SaaS need to ship analytics at scale. No custom engineering. No duct tape.

Semantic Layer

Define your metrics once with AI. Every query, every answer, every dashboard uses the same definitions. No more "which revenue figure is correct?"

MCP Integration

Connect your existing AI assistant directly to Toucan MCP. Your chatbot become a data analyst too.

Granular Security

Row-level and column-level security that adapts to your architecture and permissions. Single-tenant or multi-tenant: each user sees exactly what they should. Nothing more.

AI Usage

Credit-based system: each AI message consumes credits from your monthly allowance. Predictable costs, no usage surprises at the end of the month.

Toucan – How it works
How it works

From your database to your users in days.

Three steps from your data source to your end users. No data migration, no custom BI stack to build.

1
Step 01

Connect your data

Plug in your database or data warehouse. Toucan connects directly. No data migration, no copy, no ETL to build.

Snowflake MySQL BigQuery PostgreSQL Oracle ClickHouse
2
Step 02

Configure your analytics

Define your metrics, set permissions, apply your branding. Your product team does this. No SQL expert required.

Semantic layer RLS White-label Multi-tenant
3
Step 03

Ship to your users

Embed via SDK or webcomponent. Your customers get AI chat, self-service dashboards, and embedded analytics. Inside your product.

AI Chat Dashboards SDK MCP Self-Service
Embed dashboard and AI chat in days, not quarters.
Product teams go live without adding headcount or burning engineering sprints.
Start your free trial
Toucan – Agents Section
Multi-agent architecture

Not one model doing everything.

A team of specialist agents, coordinated in real time. More accurate, less hallucination.

Coordinator Agent Plans the request, assigns tasks to specialists, merges all outputs.
Analysis Agent Turns business questions into filters, groupings, and trends. Validates result consistency.
User question
↓
Coordinator
Plans and delegates
↓
Chart ready to display
Exploration Agent Maps available data, identifies relevant metrics, suggests follow-up questions.
Visualization Agent Picks the right chart, configures axes and labels to match the insight.

How we moved from a monolithic LLM to a multi-agent system.

Read the architecture post

Our customers share their experience

View more

< 2

weeks to roll out the first dashboard

+10%

in sales closure

"Other solutions on the market required extensive technical expertise on our end, but with Toucan, it was very easy to get started!"

Amaan Kazi CEO

VMR

250+ employees

< 2

weeks to deploy the first dashboard

30,000+

rows of real time data

"Toucan has cornered the market on customer service and without them, we wouldn't be where we are today."

Courtney Toller App Developer

DC Power

30 employees

44

data sources & dozens of users

"Extremely powerful tool-stack that allows me to make something of my data."

Randy Willaman Principal

Willaman Solutions LLC

SMEs

20 million

data aggregations in Toucan

< 1

month to go live

"Unbelievably impressed with how much Toucan allows us to modify. We have the ability to do anything we need to. It feels like an integrated component of our CSS."

Dan Scrimale VP of Product and Engineering

StorySlab

Software

1 million

salaries aggregated

"Toucan truly highlights survey results and helps customers regain control over their salary projects."

Franck Cheron Human Capital Partner

Deloitte

460 000 employees

Photo of Amaan Kazi
Photo of Courtney Toller
Photo of Randy Willaman
Photo of Dan Scrimale
Photo of Franck Cheron

01/05

Toucan – Benefits Section
Why companies choose Toucan

Analytics that pays for itself.

Turn analytics into a revenue line

  • Offer analytics as a paid add-on or premium tier
  • Reduce churn: customers who use your data features renew at higher rates
  • Differentiate your product in crowded markets with AI-native analytics
"

Fastest time to value in analytics. Helps your SaaS be different in a major way for your customers.

G2 review, verified user

Users who ask questions stay longer

  • AI chat that answers data questions without SQL or BI training
  • Self-service dashboards end users can build and customize themselves
  • Governed semantic layer: answers are accurate, not hallucinated
"

If you want users to quickly get hold of analytics and perceive direct value, Toucan is for you.

Bastien C., G2 verified review

Ship analytics in days, not quarters

  • No-code builder: your product team configures, not your engineers
  • Multi-tenant by design: row-level security without custom auth to build
  • SaaS or self-hosted: deploy where your data governance requires it
"

We accomplished in 2 months what would have taken a year.

G2 review, verified user
6x faster to first embedded dashboard vs. building in-house
163+ verified reviews on G2 from ISV and SaaS product teams
0 dedicated BI engineers needed to go live

Create embedded dashboard today

Turn your data into an engaging and accessible experience. Discover how Toucan can help you integrate interactive dashboards and enhance your analytics effortlessly.

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