2O million
data aggregations in Toucan
<1 month
to go live
reduction
in time & resources needed

Challenges

  • In-house dashboards were clunky and difficult to maintain or update.

  • Struggled to balance important feature requests with higher priority items on the roadmap.

  • Troubled by un-actionable data insights for all business users, notably the customer success team.


Solutions

  • Empowered non-technical users to build robust, customizable dashboards that were fully integrated and live in <1 month.

  • Placed actionable, digestible insights in the hands of business users.

  • Enabled ETL data set preparation without assistance from the dev team, leading to over 20 million analytics events.


Results

  • Delivery of a fully-integrated, important product feature rapidly and without needing dev resources.

  • Access to compelling, actionable insights including new KPIs and tiered data findings.

  • Dramatically improved user experience with a seamlessly integrated, fully whitelabeled analytics experience.

  • Drastically reduced time to create custom dashboards by letting data analysts prepare their own ETL data sets.

Industry

Information Technology, Sales Automation, & Software

Business

StorySlab is a branded sales enablement platform that supports B2B field sales teams at the most crucial moment of the sale: the conversation. It transforms tired presentations into consultative conversations, helping reps position their company’s portfolio as the optimal solution. They were looking for a way to generate actionable insights for their business users without de-focusing their team.

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Unbelievably impressed with how much Toucan allows us to modify. We have the ability to do anything we need to. It feels like an integrated component of our CSS.
StorySlab - Dan Scrimale, VP of Product and Engineering