What is guided analytics & why should you care?

There’s a dirty little secret in the analytics world.

While analytics spending has exploded…


Users — business leaders especially — 

aren’t getting the value they expected.


We know why


In our attempt to make analytics fast, powerful, all-seeing, and all-knowing,

we’ve also made them incredibly hard to use


So complex that only experts can make full use of analytics. 


Remember when you could do basic work on your own car? Kind of like that.


We call this



You know complexity.


If we want a better world, we have two options:


We choose Option 2





we call this path…

"Guided Analytics":

[gahy-did an-I-it-iks]

an analytics platform that assists the user in understanding data and using that data

to collaborate and drive results. See also “Toucan Toco”



Here’s what it means…


3 Principles of Guided Analytics


Guided analytics turns


...and this


We do this because...


You shouldn’t feel dumb


or need to go find an expert 

just because you dared to wonder 

what sales are doing in the northwest region.

And it’s been 76 years...


...since the first real computer was created.

Isn’t that enough time for them to start adapting to US for a change?

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