What is guided analytics & why should you care?

There’s a dirty little secret in the analytics world.



While analytics spending has exploded…

analytics_spending

Users — business leaders especially — 

aren’t getting the value they expected.

Manifesto_image_2

We know why

 

In our attempt to make analytics fast, powerful, all-seeing, and all-knowing,

we’ve also made them incredibly hard to use

 

So complex that only experts can make full use of analytics. 

 

Remember when you could do basic work on your own car? Kind of like that.

 

We call this

 

COMPLEXITY

You know complexity.

complex_analytics

If we want a better world, we have two options:

Manifesto

We choose Option 2

 

TOUCANTOCO_option2

 

 

we call this path…

"Guided Analytics":

[gahy-did an-I-it-iks]

an analytics platform that assists the user in understanding data and using that data

to collaborate and drive results. See also “Toucan Toco”

 

 

Here’s what it means…

 

3 Principles of Guided Analytics

Guided_Analytics_framework
Guided_analytics_make_collaboration_easy
Guided_Analytics_dashboard

Guided analytics turns

Guided_analytics_turn

...and this

 

We do this because...

 

You shouldn’t feel dumb

under-trained

or need to go find an expert 

just because you dared to wonder 

what sales are doing in the northwest region.

And it’s been 76 years...

old_cumputer

...since the first real computer was created.


Isn’t that enough time for them to start adapting to US for a change?

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