While analytics spending has exploded…
In our attempt to make analytics fast, powerful, all-seeing, and all-knowing,
we’ve also made them incredibly hard to use.
So complex that only experts can make full use of analytics.
Remember when you could do basic work on your own car? Kind of like that.
We call this
Hard to understand charts with zero context = complexity for users.
Okay, what should I do next?
Lack of ability to take action means complexity.
Is this good or bad?
Am I getting fired or promoted?
Lack of focus means complexity.
Business is a team sport & sharing is key.
Lack of collaboration = complexity.
Analytics shouldn't make you feel like you missed that day in school.
Complexity is frustrating.
A desktop-first experience is so... 2018.
You shouldn't need to download (and learn) a new tool just to stay informed.
Mobile as an afterthought = complexity.
You shouldn’t feel dumb,
or need to go find an expert
just because you dared to wonder
what sales are doing in the northwest region.
...since the first real computer was created.
Isn’t that enough time for them to start adapting to US for a change?