OEM Partnership - What does it mean?

In order to understand the benefits and options of OEM partners, it is first necessary to define what OEM means. An OEM, or original equipment manufacturer, creates software for use in another company's products, which are then sold to customers.

An OEM partner is a company that offers software offerings that can be embedded within proprietary products or applications. In terms of functionality, OEM partners' software is similar to white label software, although the level of customization differs.

By white labeling software, companies are able to adapt the software to suit their brand's aesthetics. By delivering OEM software, companies are able to make integral changes to the core software itself in order to meet their specific requirements. 

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The OEM partnership is a cross-industry practice that enables companies to design and integrate their own software without relying on expensive and specialized IT experts.

A number of distinct benefits can be derived from OEM partnerships in terms of third-party software. OEM partnerships, for instance, allow companies to access ongoing customer support. Additionally, the OEM will be responsible for any cybersecurity measures incorporated into the software.

In addition, companies that obtain software through OEM partnerships benefit from highly customized software components that add value to their own products while reducing maintenance costs.

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How do OEM Partnerships help?

OEM partnerships can provide a number of benefits to companies. Besides saving you substantial amounts of money and time, it may also expose your product to a whole new market. Moreover, it implies that someone else will be responsible for fulfilling any ISO certifications or other requirements pertaining to quality.

Embedded analytics is a classic example of an OEM partnership that has a positive impact on company strategies and practices. Additionally, OEMs can be used by companies to apply cloud-based, on-premises, and hybrid analytics to data collected from various departmental areas within the organization.

Since OEM partnerships offer a high degree of customization, companies can extract the maximum amount of actionable insights from their disparate datasets, no matter what their IT capabilities may be. 

The data-driven recommendations integrated directly into software or hardware will improve ROIs for critical vectors such as employee agility, marketing tactics, and inventory management. Through third-party integration, embedded analytics can organically scale as a company grows.


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