What to Add on a Sales Department Dashboard

A company’s sales department is one of its most vital components because it’s what the majority of your customers will interact with

A company’s sales department is one of its most vital components because it’s what the majority of your customers will interact with. Depending on their experience, they may or may not stay with your brand – something which can determine how well it succeeds. With a dashboard, you can keep track of your sales conversions, customer feedback, and overall statistics. Besides this, you can monitor your team to see how well they’re performing. 

This post will explore various types of sales department dashboards and what needs to be included on them. You’ll also find a few tips you can use to ensure your dashboard reaches its fullest potential.


Types of Sales Department Dashboards



This dashboard looks closely at the gains and losses of your sales department. It gives you insight into how well a certain area is performing. If you notice something amiss on the dashboard, you can quickly change it before it causes more issues. 



A leaderboard keeps track of your team’s performance. It could show where a specific department ranks among others or how your employees are performing. 


Sales Activities

This dashboard looks at the various sales practices and strategies of your sales department. This way, your team can view each sales area and determine what is lacking or thriving. 


Sales Manager

This option allows sales managers to monitor their performance and how well certain items are attracting customers. It also lets them track trends so they can adjust marketing campaigns and inventory as needed. 


Deal Performance 

A deal performance dashboard highlights your 3–5 best deals and how your current activity is matching up to them. It lets you monitor current deals and their effect on the company so you can alter things for more positive results. 


3 Benefits of a Sales Department Dashboard


It Provides Detailed Analytics

As with most departments, following your sales is critical to your company’s success. Dashboards provide you with intricate details so you can closely follow figures. 

To help you find information quickly, sales dashboards use colors and graphs. This allows you to keep close track of information and immediately find what you need. 


It Can Predict the Future

Surprisingly, sales dashboards can help you track the future. With all the information it stores, it helps you understand where current sales are heading and where the market might change. Thanks to this, you can adjust your focus without having to worry about major profit loss. 


It Keeps Your Team Informed

Another key benefit of this dashboard is that it keeps your team up-to-date and organized. They can easily access information and add their own. This allows everyone to monitor changes and where they might need to adjust things. The new information will instantly sync so the dashboard only displays current data. 


6 Things to Include on a Sales Department Dashboard


Sales Performance

One of the most important aspects to add to a sales dashboard is sales performance. As its name suggests, it monitors the performance of your company’s sales. The dashboard will collect this information and sort it into various graphs and numbers. This setting not only assists you with seeing current data but will organize everything so you can refer back to certain periods if needed. 


Conversion Rates

You’ll also want to input your sales conversion rates. This looks at how well your sales team and marketing campaigns are converting customers. With dashboards, you can see when conversions are moving up or down. 

Ideally, you’ll want a conversion rate around 2–5%. Dashboards can give you knowledge as to how you can achieve this by sorting your data for you. 


Sales Cycle

A sales cycle indicates any events that occur during a specific period. In most cases, this revolves around a customer and whether or not they buy your products or services. 

This portion follows various stages. These include:

  • Searching for customers
  • Contacting customers
  • Researching your target audience
  • Showcasing your product to customers
  • Understanding potential issues
  • Finalizing the sale
  • Keeping the customers

All of this can be tough to observe and fully understand if your information isn’t organized. By adding your sales cycle to your dashboard, you can see where your company is flourishing and where things need to be adjusted. 


Sales Activities

This looks at the actions and strategies of your sales activities to see how often deals are made. It’s critical to include this on your dashboard because it will prevent further losses. It can also assist you with learning how to make great gains. 


Profit Loss/Gains

To aid you with seeing how your profits are going, include your losses and gains. 

While it might not be pleasant at first to see losses, it gives you a reality check. Sometimes, losses go unnoticed because they’re ignored or because they’re not taken seriously. This isn’t only detrimental to your company’s profits but could make it harder for you to run your business. Sales dashboards keep a record of them so you can see where problems are. This way, you can stop them before they get worse. 

On the other hand, profit gains can be exciting to see on your dashboard. Often, they’ll be recorded with a graph so you can visually understand how well you’re doing. This visualization often encourages sales teams because it lets them see their good work. This could motivate them to do even better so these numbers increase more. 


Product Gaps

Product gaps indicate areas where your company might not be actively selling in. When a dashboard catches one, it lets you recalculate your sales. For instance, if the dashboard notes product gaps for a particular item, you might find that it has been marketed toward the wrong demographic. In the end, you’ll find that dashboards will give you this critical information and help lead you toward how to close it. 

Sales department dashboards are a useful tool for tracking your performance. By including these characteristics on it, you can easily follow how well your sales are going and where adjustments are needed. 


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