Simplifying Your Data Processing with an Analytics Platform

Guide for using an analytics platform by explaining how you can simplify the process of processing data by using an analytics platform.



If you are a business owner, you know that you have data sitting around everywhere. It’s on your phone, your laptop, spreadsheets, everywhere. But what if you could simplify your data processing? This is exactly why many businesses will turn to an analytics platform

With an analytics platform that makes everything easier to source, upload, process, and analyze, this is exactly what you can do! On this page, we will continue upon our guide for using an analytics platform by explaining how you can simplify the process of processing data by using an analytics platform.

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Very Easy to Get Started


Right when you think of the possibility of using an analytics platform, you might think, ‘geez, that sounds complicated to get started with.’ However, most businesses can create their first data source within ten minutes. Typically, you will be fully up and running within three weeks. As discussed in our guide for sourcing and uploading data using an analytics platform, the onboarding process is a breeze.


Quickly Connect Your Data From Various Sources


Typically, the most challenging part for businesses while transitioning to an analytics platform is to compile all of their data. Then, get it ready to be connected to an analytics platform. Accordingly, it is worth noting that most analytics platforms will connect directly with any data source you already have. This includes social media, Google Analytics, and much more.


Machine Learning Algorithms Do the Heavy Lifting


You might think that loading in various data sources would take hours on end or require a team of people to get it done. However, this is where machine learning algorithms come into play and save the day. They will do all of the heavy lifting for you by recognizing which data points are most relevant based on your submission form or uploading a CSV file.


Check For Data Connectors


Data connectors are what allow analytics platforms to integrate with your data sources. Usually, each connector is particular and will only work for a specific data source (e.g., Google Analytics). Be sure that you check the data connectors offered by any analytics platform you consider to ensure that they have what it takes to connect with all of your data sources.


Simplify the Process of Handling & Analyzing Data


Just about anybody who has looked through a massive data spreadsheet before knows how dark your days can get when you have to process data that covers 10s of thousands of columns and rows, if not much more.

When you realize how to process & analyze data using an analytics platform, you will quickly realize that you can now spend more time on your business and less time doing data processing.


Automation of Data Processing


An analytics platform will simplify the act of processing data by more or less automating it. This means that you will no longer need to sift through massive spreadsheets or do anything complicated at all! With an automated system in place, everything will be simplified for you.

Sure, you might need to do a few clicks, tweak a few settings, and manually check to see that the data was processed correctly. But at least you don’t have to input all of the information manually! With data connectors and the use of tools that collect data for you, this can be automatic.


Quickly Create Reports


With an analytics platform, you will be able to create your first report in less than ten minutes. For records that already exist and are connected through your account, they can take as fast as five seconds.

Instead of spending hours sifting through large spreadsheets or trying to get your SQL commands right, an analytics platform will simplify the data processing by doing all tedious tasks for you.


Quickly Create Data Visualizations with Drag & Drop Tools


Some might say that creating a chart or graph in Excel is easy, but there are many limitations. For example, if the spreadsheet has over 100 columns and 20 rows (which isn’t too much data), the data will sometimes get compressed and be almost impossible to read when the chart comes out.

With an analytics platform, you can create charts & graphs with just a few clicks or with the dragging and dropping features. This allows any user without advanced knowledge of programming languages to quickly set up a visualization in no time at all!


Analyze Data Quickly for Data-Based Decisions


More than likely, you already have many reasons why you need to collect and visualize your business data. It is either for insights, research, or several other reasons that align with your company’s vision.

When it comes time to analyze your data within an analytics platform, simply drag and drop the data you want to play around with to get instant data visualizations. This will help the people in charge make quick and effective decisions based on your data.


Conduct A/B Testing Right From One Platform


As we covered in our guide for A/B testing on an analytics platform, A/B testing is easily using an analytics platform! A/B testing is a marketing technique that can be used to test out different things, including:

  • Different offers and prices for a product
  • A new design on your website’s homepage
  • New wording in an email campaign

With analytics platforms, you don’t have to worry about setting up the testing system from scratch. You just upload or connect your desired data to get the testing platform up and running in no time at all. 


Get Effective Visualizations for A/B Testing Results


Once you’ve completed your A/B testing, it’s time to analyze the results that were generated. With an analytics platform, this means getting visualizations of how different metrics changed throughout the experiment (like bounce rates or conversion rate).

The data visualization tools on an analytics platform will allow you and other members within your company to see which version performed better than another. In turn, this will enable the company to make informed decisions about what should be done regarding your product or website.


Make Tough Decisions Quickly


When you compare multiple versions of a web page to see which one converts the most, you will want the results quickly. With an analytics platform, you can simply upload your data and determine which version performed better with just a few quick clicks. This makes it easier to make tough decisions that align with the company’s vision and goals without wasting too much time along the way!

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Share All Your Data From One Platform with Anyone


As we explore in our guide for sharing your data using an analytics platform, you can share all of the data visualizations that you create in photo format. Or, by embedding them on your website. All of this can be done from one platform. 

For example, you can connect your Google Analytics account with data from Mailchimp. This allows all of the people within your company to easily access and interact with different types of reports without having to navigate through various accounts (which might not even be connected).


Make the Process of Sharing Company Trends Instant


Want to show your employees or clients your company’s data? No problem. With an analytics platform, you can share all of the data with anyone you would like without going through a tedious process.

This makes it easy for members within different departments (like marketing or customer success), so they don’t have to spend too much time looking for data and can instead use their time to make informed decisions about the company’s direction.


Many Different Formats for Sharing Data


Whether you want to embed your data in a presentation, share it in an email campaign, or use it for another reason to help make your company better, you can do so with ease. Whether you want a picture or an online copy of your charts and graphs, you got it!

With analytics platforms, users are not limited when it comes to the different types of formats they can work with. This means that data can be shared in whatever format is necessary without going through an extensive process to find the right type of data.


Never Lose Access to Your Data


Many business owners immediately wonder, ‘what if my data is lost?’ With an analytics platform, you don’t have to worry about your uploaded or analyzed data being gone after a certain period.

Data that has been processed and shared through the reports can still be accessed if shared as offline files. If you want to transfer your data to another analytics platform in the future, simply make sure that you have all the proper data connectors, and it will be easy to save all of the information you have.


Ready to Get Started with an Analytics Platform?


If you are looking for an analytics platform that will simplify your data processing, then keep all the points mentioned above in the back of your head while on your search. There are many ways that they provide you with a more straightforward means of processing your data. Therefore, search around the options that exist and find the right platform for your business needs!


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