The Analytics Blog by Toucan
Toucan specialists and analytics experts offer the best advice, research, how-tos, and insights - all in the name of making data analytics accessible to anyone.
Ebook
How to Tell Stories With Numbers
Your guide to transforming data into compelling stories
Whether to argue, convince, inform, or entertain, your data is a valuable tool, provided you know how to use it to communicate. This e-book covers the fundamentals to help you speak “numbers” more fluently.
Using this two-part guide, you'll be able to use data storytelling to not only highlight your most relevant data, but also to present it in the most engaging way possible.
Recent Articles
What if we told you that you could use the same techniques that make social media apps so engaging in...
Product value refers to the benefits, or value (perceived or otherwise), that a product offers to...
Google data studio is a free solution that meets the basic needs of a small business. That being said,...
Customer value is the perception of what a product or service is worth to a customer versus the possible...
Looking for Metabase alternatives? You’ve come to the right place! But if you’re frustrated, don’t beat...
Success in analytics goes beyond data collection; it involves data management and insights. Businesses...
Customer lifetime value, often called CLV or LTV, is defined as the monetary value of a customer to a...
Monthly Recurring Revenue, commonly abbreviated as “MRR” is all of your recurring revenue normalized...
Average revenue per user (ARPU) reflects the amount of revenue a company generates per its active users....
You measure your business's profits and revenue with a variety of metrics. Net income, gross revenue,...
When it comes to software as a Service (SaaS), data is a valuable asset. As businesses go digital, the...
SaaS dashboards provide a visual representation of important SaaS metrics, such as MRR, ARPU, CLTV,...
In simple terms, burn rate measures how much capital your business needs to cover all expenses in a...
One of the wonderful things about the Software as a Service (SaaS) model is that it’s easier than ever...
We love Pirate Metrics. The name itself is fun: AARRR!! Pirate metrics, or “AARRR”, is a term coined by...
The U.S. business community spends more than $80 billion on employee training every year, and global...
The goal of HR digital transformation is to transform operational HR processes into data-driven,...
The use of data-driven methods for workforce planning and management is known as workforce analytics....
In practice, all funnels represent a process for narrowing down a large audience, where each step is...
The good thing about data analytics in 2023? There are hundreds of potential data sources to leverage...
For years, data preparation was the missing link of business analytics.
Data without action is just a series of numbers. This is what we believe, here at Toucan. And while we...
Here at Toucan, we’re committed to making important data insights accessible to everyone, no matter...
Who remembers charts and raw numbers? No one. Who remembers stories? Everyone. That’s why data...
Many factors determine what a company's sales cycle is, such as its industry, target market, and...
Before we dive into sales opportunity management, let’s start by thinking about the business’s approach...
If you’ve already used Toucan, you’ve probably come to know (and love) the Toucan data storytelling...
Exago is another business intelligence software that was acquired by Insight Software. Though at first...
Chartio has been acquired by Atlassian, which means it is decision time for their customers. Atlassian...