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Alim is Head of Marketing at Toucan and a growth marketing expert with over 8 years of experience in the SaaS industry. Specialized in digital acquisition, conversion optimization, and scalable growth strategies, he helps businesses accelerate by combining data, content, and automation. On Toucan’s blog, Alim shares practical tips and proven strategies to help product, marketing, and sales teams turn data into actionable insights with embedded analytics. His goal: make data simple, accessible, and impactful to drive business performance.
Embedded Analytics
ThoughtSpot Pricing 2026: The Complete Cost Breakdown
How much does ThoughtSpot really cost? This comprehensive guide breaks down ThoughtSpot's pricing plans, hidden fees, and consumption-based...
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Embedded Analytics
Looker Pricing: How Much Does Looker Really Cost in 2026?
If you've been researching Looker pricing, you've probably noticed something frustrating. There's no straightforward answer anywhere. Google's...
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Business Intelligence
Sisense Pricing in 2026 - How Much Does Sisense Cost?
If you've landed on this page, you're probably frustrated. You want a simple answer to "How much does Sisense cost?"—but instead, you've hit walls of...
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AI Analytics
How TheyDo Transform Customer Journey with AI - Lucile Cazenave, Product Leader Interview
This article is part of our CPO x AI interview series, where we explore how product leaders across the tech industry are integrating artificial...
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AI Analytics
Inside Modjo.ai's Agentic Approach - Laurent Billon, Fractional CPO Interview
This article is part of our CPO x AI interview series, where we explore how product leaders across the tech industry are integrating artificial...
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Self-Service Analytics
Self-Service BI: definition, tools, best practices and use cases
Picture this: a marketing manager needs to know which channel delivered the best ROI yesterday. Instead of waiting for IT to build a report, she logs...
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Business Intelligence
Business Intelligence: Definition, Tools, Examples and More
Did you know that 80% of large businesses claim that Business Intelligence (BI) is key to their strategic decisions? If you’re not using BI yet,...
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Data Fundamentals
Comparing the Best SQL Editors
When it comes to database management and query optimization, having the right SQL editor can make all the difference. Whether you're a data analyst,...
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Embedded Analytics
What are embedded charts? Everything you need to know
Embedded charts transform your data experience by placing interactive visualizations directly into your daily tools. Rather than switching...
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Embedded Analytics
Embedded Dashboards: Convert & Retain Users with Analytics In-App
When you integrate analytics directly into your day-to-day applications, you eliminate the need to switch between tools for accessing critical data...
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Self-Service Analytics
Self-Service Reporting: A Complete Guide to Democratizing Insights
Data no longer belongs exclusively to analysts or IT department. In today’s competitive environment, organizations can’t afford to wait days for a...
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Self-Service Analytics
What are the 4 levels of self-service in analytics?
How to define self-service in analytics? Enabling all users to use analytics tools, whatever their level: that's the promise of self-service. But is...
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Self-Service Analytics
Why do companies need self-service analytics?
Self-service has become a buzzword in the world of analytics. But buzzwords don't appear by chance. If the promise of self-service is so popular...
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Data Visualization
Actionable Insights: How Data Storytelling Closes the Last Mile
Unused data doesn’t provide value. Ignored data doesn’t provide value. Data no one can understand doesn’t provide value. Data only becomes valuable...
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Embedded Analytics
7 Best Metabase Alternatives for Embedded Analytics [2026]
Metabase delivers value as an open-source business intelligence tool, particularly for internal analytics use cases. However, organizations...
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