Business Intelligence
9 Ways to Add Product Value
Product value refers to the benefits, or value (perceived or otherwise), that a product offers to consumers. A product's overall value is based on...
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Baptiste Jourdan
Co-founder and Chief Revenue Officer
Baptiste is the Co-founder and Chief Revenue Officer (CRO) at Toucan, the embedded analytics solution designed for product teams and SaaS companies. With over 10 years of experience in tech and entrepreneurship, he helps businesses turn data into engaging, accessible experiences that drive real value. Passionate about making data truly actionable, Baptiste shares on Toucan’s blog his vision for customer-facing analytics, practical tips for successfully embedding dashboards into SaaS products, and insights on the future of user-centered data experiences.
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Business Intelligence
7 Analytics Best Practices that Guarantee Success
Success in analytics goes beyond data collection; it involves data management and insights. Businesses are enthralled by analytics, believing that...
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Data Visualization
Monthly Recurring Revenue (MRR): A Complete Guide
Monthly Recurring Revenue, commonly abbreviated as “MRR” is all of your recurring revenue normalized into a monthly amount. It is typically used by...
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Business Intelligence
Net Revenue: How it Differs from Gross Revenue and Net Income
TL;DR: Revenue Metrics Explained Gross Revenue → Total money from sales before any deductions (the "top line") Net Revenue → Gross revenue minus...
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Data Visualization
SaaS Dashboards: Understand, Measure and Track your Growth
SaaS dashboards provide a visual representation of important SaaS metrics, such as MRR, ARPU, CLTV, etc., in order to gain greater insight into SaaS...
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Business Intelligence
8 Essential SaaS Sales Metrics You Should be Tracking
One of the wonderful things about the Software as a Service (SaaS) model is that it’s easier than ever before to not only start a business, but to...
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Data Visualization
Understanding The Recruiting Funnel and How to Use it
In practice, all funnels represent a process for narrowing down a large audience, where each step is measured and optimized. Recruiting funnel is a...
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Data Visualization
Business Intelligence Reporting: are you doing it right?
If you’ve set out to develop and implement a business intelligence strategy for your company, then you’re probably wondering how to gather the data...
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Business Intelligence
4 Real World Business Intelligence (BI) Examples
Business intelligence (BI) is a technology-driven process for analyzing data. It is used to measure performance progress toward business goals,...
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Business Intelligence
Destroying Data Complexities: Toucan vs Other Analytics Solutions
It is a known fact that data complexities is killing your business by making decisions slower and less reliable while driving up the cost and...
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Business Intelligence
Checklist: Data Product Readiness
Building customer-facing analytics for your application is about more than just the technology you select. in fact, it’s almost never the technology...
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Data Fundamentals
4 KPIs to Expedite Snowflake Optimization
The past year has seen adoption rates for cloud analytics skyrocket.
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Business Intelligence
Software vendors: top 5 reasons to switch to SaaS
2021 has brought important changes to our working habits, accelerating the cloud revolution. The rise of remote work led companies to rethink their...
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Embedded Analytics
No Bullshit: Toucan vs Looker for Embedded Analytics
Both Looker and Toucan have emerged as viable embedded analytics solutions in recent years. With the boom in embedded analytics and higher adoption...
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Business Intelligence
Post COVID-19: Now is the Time for Hotels to Use Data
The hospitality industry experienced its biggest nightmare to date from 2020-2022: COVID-19. The uncertainty of future demand, bankruptcy due to...
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Business Intelligence
The Most Important KPIs to Track for Improved Marketing Efficiency
What are Key Performance Indicators (KPIs)?
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Data Visualization
Reporting in Real Estate Industry: Gain an Advantage
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Data Visualization
Financial reporting: 5 rules for creating financial dashboards
Today, communication is fragmented in almost all companies. Financial communication for the investors, the inclusion of new accounting methods,...
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