Business Intelligence
5 Trends for Business Intelligence (BI) in 2025
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Baptiste Jourdan
Co-founder and Chief Revenue Officer
Baptiste is the Co-founder and Chief Revenue Officer (CRO) at Toucan, the embedded analytics solution designed for product teams and SaaS companies. With over 10 years of experience in tech and entrepreneurship, he helps businesses turn data into engaging, accessible experiences that drive real value. Passionate about making data truly actionable, Baptiste shares on Toucan’s blog his vision for customer-facing analytics, practical tips for successfully embedding dashboards into SaaS products, and insights on the future of user-centered data experiences.
Business Intelligence
5 Trends for Business Intelligence (BI) in 2025
27/12/2023
5 min
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Data Visualization
7 essential metrics for SaaS customer retention (+dashboard examples)
04/12/2023
5 min
As an ISV (independent software vendor) customer retention can be crucial, and few metrics represent so critical a perspective as those that help...
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Data Visualization
Drive Customer Engagement With Engaging Data Visualization
03/10/2023
6 min
Data visualization is one of the best ways to view and analyze crucial organizational data to gain insights and make data-driven decisions that grow...
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Business Intelligence
Top 6 Product Engagement Metrics and How to Track Them
30/08/2023
4 min
A successful SaaS business relies heavily on product engagement. It measures how users interact with your product or how they engage with it.
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Embedded Analytics
12 Examples of Embedded Data Visualization
30/06/2023
11 min
Embedded data visualization refers to the integration of interactive charts, graphs, maps, and other visual data representations directly within...
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Business Intelligence
The Importance of Speeding Up Time to Market in SaaS
23/06/2023
5 min
When it comes to SaaS products, speed to market is important because it allows the company to gain an advantage over its competitors. You can...
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Business Intelligence
5 Ways to Improve SaaS Product Engagement
26/12/2022
5 min
There is no standard engagement metric that is passed from product person to product person as the standard for engagement across products. For...
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Data Visualization
6 Main Types of Annual Marketing Reports
26/12/2022
4 min
An annual marketing report takes data from your marketing channels in real-time, visualizes it, and lets you create a custom report that you can send...
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Data Visualization
Types of Annual HR Report and Metrics to Include
26/12/2022
7 min
An annual review of the performance of the business and the performance of the employees is required by the executive committee and the HR...
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Business Intelligence
10 Key Employee Turnover and Retention Metrics to Track
29/11/2022
7 min
Employee retention is the rate at which employees stay with a company. A company's strategies for preventing turnover and retaining employees may...
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Business Intelligence
10 Cashflow Metrics and KPIs Every Business Should Track
29/11/2022
7 min
The first step in ensuring the sustainability of your business finances is to understand your cash flow. Cash flow refers to how much money comes...
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Business Intelligence
7 Balance Sheet KPIs You Should be Tracking
29/11/2022
7 min
A balance sheet provides an overview of your company's financial situation at a particular point in time. The left side of a balance sheet shows...
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Business Intelligence
Toucan is an AWS Partner
08/11/2022
3 min
Amazon Web Services (AWS) has become an essential part of many organizations tech stack, so when they give a product or service their stamp of...
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Embedded Analytics
CTOs: Start taking advantage of embedded analytics
03/11/2022
4 min
In a SaaS product, the basics should be bought. Authentication, payment, search, analytics… These are basic actions performed by end-users on a daily...
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Business Intelligence
Cross-functional KPIs Every Product Manager Must Know
04/10/2022
6 min
Cross-functional collaboration and communication happen when people with different skill sets and KPIs come together to work towards a greater goal,...
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Business Intelligence
Business Development KPIs Every Product Manager Must Know
04/10/2022
5 min
Product managers (PDMs) rely on key performance indicators (KPIs) to make decisions. They evaluate the overall revenue, the progress of the product,...
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Data Visualization
Building the Perfect CEO Dashboard
19/08/2022
4 min
CEOs need quick and accurate access to their organization's data. The best way to provide this access is by creating a CEO dashboard, which outlines...
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Data Visualization
How data storytelling is game changer in decision making process
17/08/2022
4 min
Synthesizing data sets and turning them into clear and concise arguments can often be extremely challenging. Even if you’re familiar with the data...
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Data Fundamentals
The 5 Best BI & Reporting Tools With AWS Redshift Integration
29/07/2022
6 min
Data has continued to grow in size and companies can no longer employ a simple in-house data storage system to fit all the information about their...
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Self-Service Analytics
What Is Ad Hoc Reporting? Meaning, Benefits & the Solution
19/07/2022
4 min
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Data Visualization
Mobile Analytics Dashboards: A Comprehensive Guide
12/07/2022
5 min
A mobile dashboard is a data visualization tool that allows a user to track KPIs in real-time across all devices. More than ever, corporations...
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Data Visualization
The Guide to Churn in Finance
22/06/2022
3 min
What is Churn?
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Business Intelligence
ESG Automotive Standards Everyone Must Know
11/05/2022
3 min
The automotive industry is currently undergoing its most significant revolution since the invention of the car. With the recent boom of Tesla, every...
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Business Intelligence
20 KPIs to Efficiently Track Your ESG Strategy
11/05/2022
7 min
With an increased societal focus on environmental, social, and operational responsibility, corporations have turned their attention to Environmental,...
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Data Visualization
ESG Reporting: Why Your Company Should Use It
28/04/2022
5 min
In an era of heightened social awareness and emphasis on social responsibility, Environmental, Social, and Governance (ESG) reporting has gained...
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Data Visualization
Real Estate Dashboard: Important KPIs and Mistakes to Avoid
19/04/2022
3 min
With uncertainty and elevated risk in the current housing market, real estate professionals are turning to more precise and exact data reporting...
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Business Intelligence
The Most Essential Real Estate Metrics & KPIs You Should Be Tracking
19/04/2022
7 min
A real estate Key Performance Indicator (KPI), or metric, is a quantifiable measure that can be used to assess the performance of a business,...
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Business Intelligence
How Business Intelligence can Help Finance Professionals
11/03/2022
4 min
Organizations use Business Intelligence (BI) to collect, process, and present the extracted value from existing data. By using visualizations,...
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Business Intelligence
Understanding the Cash Conversion Cycle
11/03/2022
3 min
Cash conversion cycle (CCC) refers to the time it takes a company to clear its stored inventory, turn its unpaid bills into cash, and push back the...
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Business Intelligence
What's the last mile problem of data analytics?
10/03/2022
3 min
We are living in a golden age for data science. Most companies have understood that they need to invest in data to become more efficient and to stay...
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Turn your data into an engaging and accessible experience. Discover how Toucan can help you integrate interactive dashboards and enhance your analytics effortlessly.