Pure player - Qu'est ce que c'est ?

The term "pure player" is used to refer to a company whose activity is exclusively conducted on the Internet.

This expression is in opposition to the Bricks and Mortar, traditional sales companies with "physical" points of sale.

In the retail sector, pure-players are easily recognized and have a large market share: Amazon, Ali Baba... Their success is partly due to their data-driven corporate culture