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Customer Retention - Qu'est ce que c'est ?

definition : Customer retention measures the rate of customer return to your store. This measure is an excellent indicator of customer experience, customer compliance within your offer and the performance of your product ranges.

Communicating this information to your stakeholders will allow your company to develop marketing and event offers at strategic times.

This KPI also serves as a strategy for loyalty programs, to further encourage customers to return to the store.