effect during demos
5 weeks
to build an MVP


  • Recognized a gap in the market for a first-of-its-kind solution after noticing that most competing tools were built for expert users and did not cater to the needs of non-data-savvy business users 

  • Needed a solution that would allow them to go to market fast, be customized to fit each user category’s needs, and that would be built to inform decision-making.



  • Leverage data storytelling best practices to bridge the gap between complex data and everyday business users.

  • Create a solution to easily visualize and contextualize critical data to facilitate quick decision-making and gain transparency across telecom operations.



  • Built the product from scratch using Toucan with an MVP that allowed them to jump start conversations with prospects

  • Created a wow-effect during demos, generating positive feedback from prospects and significantly increasing sales conversion rates.


Telecom Expense Management (TEM)


Keizai allows finance, purchasing and telecom departments in enterprise organizations to easily manage, audit and optimize telecom expenses with an easy-to-use decision-making oriented SaaS application, supported by consulting services.

Key Takeaways
  • Significant increase in sales conversions
  • Rapid time to value
We needed a tool that we could white label that was flexible, fast to deploy, and most importantly suited for business users and Toucan was a real showstopper in all those regards.
Keizai - Xavier Debure, Founder & CEO,