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How Analytics Platforms Help With Data Analysis

Every business must analyze its data. While some might need to do so more than others, data plays a critical role in a company’s success. Without it, you’d be unable to understand where you’re growing or even failing. 

Despite its importance, many often overlook certain metrics. This can be worrisome, especially if they play a significant role in your success. Thankfully, there’s one tool that can help – analytical platforms

This software aids you in monitoring your data no matter how intricate it might be. Below you’ll learn more about what an analytics platform is and how it can help with data analysis.

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What’s an Analytics Platform?

An analytics platform is a special tool that you can use to monitor various metrics. Depending on your industry, this could range from requests per minute to product management. 

This platform comes in a variety of different types so you can find one that meets your industry’s needs. Regardless of the one you use, they’ll assist with ensuring your data stays organized and easy to reach. 

Why It’s Important to Monitor Data

One of the biggest reasons why it’s vital to keep an eye on data is because it guides you toward the best business decisions. It will aid you in finding areas of concern so you can quickly fix them. Otherwise, you might find that your business begins to suffer, particularly in revenue and customer satisfaction. 

Besides this, watching data processing helps you understand your team’s performance. For instance, is one department doing better than another? Are there some questionable actions taken by your team? By looking at these metrics, you can comprehend how well your group is working. This way, you can adjust things as necessary.  

Benefits of Analytics Platforms

There are countless reasons why analytical platforms are worth using. Here are just a few perks they offer. 

They’re Versatile

A great benefit of analytical platforms is that they’re flexible. If you need to remove or adjust information, analytical platforms will work with you. All you need to do is add the new figures and refresh. You’ll then find that the platform will instantly update its dashboard. This cuts down a significant amount of time, so you can focus on other company needs. 

They’re Customizable

You’ll also find that these platforms can be personalized. They’re equipped with various settings you can use, like colors and fonts. With these, you can personalize certain aspects to understand them better. For example, if you need to watch revenue increases, you can change this metric to have a specific hue and script. This way, when you log in and see these details, you’ll instantly know what they’re referring to. 

Better yet, you can rearrange the dashboard. This way, you can put what’s most important at the top. You could also use this to organize the data by subject. 

They’re Secure

Analytical platforms hold a lot of information, some of which can be sensitive. If it falls into the wrong hands, it could cause some problems. 

These platforms are built with this issue in mind. You’ll find that they’re often equipped with cybersecurity tools like encryption and firewalls. With them, you can protect your data from viruses. You can also monitor who has access to it. 

They’re Easy to Use

When some hear ‘analytical platforms’ they might be a little hesitant to try them because they sound complicated. Don’t you need to have strong data knowledge to navigate them?

The great thing about analytics platforms is that anyone can easily use them. You don’t need to be trained in data to understand or run them. All you need to do is input the information. The platform will do the rest. 

They Alert You to Problems

Another great perk of these platforms is that they’ll keep you up-to-date on issues. If something seems amiss, they’ll highlight this. Many will also send texts or emails with notifications. 

Types of Analytical Platforms

You’ll discover that analytical platforms are built for countless industries. These include:

  • Automotive
  • Travel
  • IT
  • Accounting
  • Public sector
  • Pharmaceutical 

Metrics to Add to Your Platform

When doing data analysis, you’ll want to ensure you add the right key performance indicators (KPIs). Here are some to consider watching. 

Engagement

This metric is important for observing your websites and social media. With it, you’ll see how interested potential clients are in your services. It also gives you a general idea of how effective your ads are. Some way the platform will monitor their success is by examining:

  • Likes
  • Views
  • Shares
  • Follower numbers

Conversions

Any business needs to include a conversion metric. This indicates how well your marketing is reaching and transforming people. 

Some aspects this metric will investigate include:

  • Click-through rates
  • Time on site
  • Interactions per visit
  • Leads generated
  • Customer loyalty 

Reach

This aspect will see how well you’re reaching customers, particularly on social media. Unlike impressions and engagement, reaching shows how large of an audience you’re getting to. This can give you a better idea of how to improve your outreach. 

Bounce Rate

If you have a website, a bounce rate metric might be ideal. This indicates how many visitors stop by the site and how long they stay on it. By looking at it, you can see what pages visitors might be most interested in. You could also tell where unpopular areas are. 

Profit Margin

This metric measures your company’s profits. Profit margins are vital to include because they assist with seeing how much revenue you’re making. With these platforms, they’ll track this aspect. This will usually be done with the help of a graph. This way, you can visually see where you’re gaining or losing. 

Embedding – A Critical Component of Analytical Platforms

Besides visualization, another key feature of analytical platforms is embedding. Embedding adds your data directly to the dashboard. You can then adjust the figures as needed without having to redo the entire thing for updates. 

The great news about analytics platforms is that most are already embedded. Because of this, you don’t have to worry about uploading pre-embedded figures. It also eliminated the need for you to research how to embed data. This makes analytical platforms great for those who need their benefits but aren’t well-versed in building analytics. 

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Tips When Using Analytical Platforms

While these tools are pretty easy to use, there are a few things you’ll want to keep in mind. 

Don’t Clutter It

A common issue with analytical platforms is adding too much data. While it’s designed to hold large quantities, if you put too much, it could confuse it. This could result in it displaying incorrect figures. It might even make it harder for you to locate certain metrics. 

Instead, brainstorm what you want the platform to focus on. Is it customer experience? Team performance? By doing this, you can determine the right metrics to include on its dashboard. 

Use the Customization Features

To some, the personalization settings might seem like a nice addition but unnecessary. The point of analytics platforms is to rely on visualization. This makes these customization features critical. It’s important to sort through the metrics and add colors and fonts. You’ll notice this truly aids you in quickly finding and interpreting data. 

Remember – you want to be organized with the colors and fonts. Don’t overdo them and ensure that they stay consistent. For instance, if you plan to highlight revenue metrics in blue, confirm relating ones follow this pattern. 

Ensure it Has Cloud Capabilities 

If you plan to use your platform with a team, it’s important to see if it connects to the Cloud. Most platforms will automatically have this feature, but it’s still critical to check. Without it, you’ll find that it will be difficult for your team to upload and analyze data. 

The Cloud allows users to upload statistics and refresh the metrics. This way, everything is in real time. It also helps your team communicate better because they can quickly scale data. This makes it very efficient.

Besides this, the Cloud encourages flexibility. Unlike similar software, the Cloud allows you to access the platform anywhere. Thanks to this, you don’t have to be on a specific router to view it. 

Check if There’s a Demo

It might also be worthwhile to see if a demo is available. This can be very helpful if you’re interested in a platform but unsure if it will be useful. 

A demo will give you a general idea of how the platform operates. Often, if you ultimately decide to utilize it, the information you put on the demo can transfer over. Demos are usually free so there’s no need to worry about making a pricey investment in one. 

However, not all analytical platform creators offer a demo. If this is of interest, confirm that one is accessible. If not, contact the provider to see if they can offer something similar for you to review. 

Analytical platforms are a great tool to use if you’d like to monitor your data. They not only organize the figures but do so in a visually pleasing way. Thanks to this, they’re perfect for any business to rely on for data analysis.

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